Press release
Hot Wheels Skate Partners with Tony Hawk's Vert Alert and X Games to Ignite the Challenger Spirit This Summer
Hot Wheels Skate aims to make these two highly anticipated global events even more kid-friendly and accessible to all through its new products, experiences
About this update from Mattel, Inc.
[{"type":"text","content":"\nHot Wheels Skate aims to make these two highly anticipated global events even more kid-friendly and accessible to all through its new products, experiences and content\n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nHot Wheels announced today its official sponsorship of Tony Hawk’s Vert Alert in Salt Lake City, UT and X Games California 2023 in Ventura, CA in support of its Hot Wheels Skate line. Through the Hot Wheels Skate line, Hot Wheels is furthering its mission to inspire fingerboard enthusiasts of all levels to ignite their challenger spirit and skate the impossible with no limits or rules.\n\n\nIn 2022, Hot Wheels Skate began its partnership with Tony Hawk, the legendary skateboarder, entrepreneur and founder of The Skatepark Project, a non-profit organization that helps underserved communities create safe and inclusive public skateparks for youth, by launching a wide range of fingerboards with unique designs. Created by the Hot Wheels design team in collaboration with Tony Hawk, Hot Wheels Skate also includes replications of some of Tony’s most famous board designs.\n\n\n“Hot Wheels Skate is committed to empowering the next generation of skaters through kid-friendly events, engaging content, and innovative products that make fingerboarding and skateboarding accessible to all,” said Roberto Stanichi, Senior Vice President and Global Head of Vehicles, Mattel. “We’re excited to be the exclusive toy partner at Tony Hawk’s Vert Alert and X Games California to further our mission for Hot Wheels Skate and bring the fun of fingerboarding to these incredible events for the first time.”\n\n\n“One of the driving forces behind X Games events is inspiring the next generation of action sports athletes, and partnering with Hot Wheels Skate is a perfect match for this goal,” said Eric Johnson, CCO, X Games. “Hot Wheels Skate has been a longtime supporter of the growth of skateboarding and we are happy to welcome them as the official toy partner at X Games California.”\n\n\nThis year, Tony Hawk’s Vert Alert will serve as a qualifying event for X Games Vert competitions. In the Men’s and Women’s Vert disciplines, the top six finishers at Tony Hawk’s Vert Alert will earn an invite to X Games. In the Vert Best Trick discipline, the top eight finishers will be invited. Hot Wheels Skate is introducing new awards and prize packs to the junior ...