Press release
Fisher-Price® Introduces New Sensory Bright™ Line—Inspiring Kids 3 and Up to Custom-Create Their Own Sensory Experience That’s as Unique as They Are
New Sensory Toys Promote Inclusive, Open-Ended Play to Facilitate Learning and Development Experts at the Fisher-Price Play Lab Collaborated with Parents and
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[{"type":"text","content":"\nNew Sensory Toys Promote Inclusive, Open-Ended Play to Facilitate Learning and Development\n\n\nExperts at the Fisher-Price Play Lab Collaborated with Parents and Children to Develop the Brand’s First-Ever Sensory Line, Available Exclusively at Target\n\n\n EAST AURORA, N.Y.--(BUSINESS WIRE)--\nFisher-Price® (NASDAQ: MAT) today unveiled its all-new Sensory Bright™ line—featuring a range of products that offer visual, auditory, tactile, and olfactory experiences—that promotes inclusive, open-ended play for children 3 and older. Designed to encourage exploration, problem-solving, and creativity, the new line includes the following four complementary products: Fisher-Price® Sensory Bright™ Light Station; Fisher-Price® Sensory Bright™ SpinnyScopes™; Fisher-Price® Sensory Bright™ Squish Scape™; and Fisher-Price® Sensory Bright™ Squeeze ‘n Sniffs. Available exclusively at Target, all of the new items can be played with on their own or added to the light station for even more ways to enhance the sensory experience. In addition, experts at the Fisher-Price Play Lab collaborated with numerous parents, kids, and caregivers to help infuse real-world insights and product testing feedback into the new line to ensure optimal fun and functionality that helps kids learn and grow the way they like best.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230731494880/en/Fisher-Price® introduces all-new Sensory Bright™ line—featuring a range of products that offer visual, auditory, tactile, and olfactory experiences—that promotes inclusive, open-ended play for children 3 and older. (Photo: Business Wire)\n“Sensory play is an important tool for childhood development, and we know that every child can benefit from activities that stimulate the brain through things like light, touch, and sound,” said Dr. Krystal Starke, Childhood Development Expert, Fisher-Price Play Lab. “Toy play is not a one-size-fits-all endeavor, which is why we are so excited about the new Sensory Bright line that allows young children of varying abilities and sensibilities to customize their own sensory experience to their specific needs and wants every time they play.”\n\n\nThe full line of Fisher-Price Sensory Bright includes:\n\n\n\nFisher-Price Sensory Bright Light Station, ($49.99): Unleash your child’s creativ...