Press release
Fisher-Price Launches “Safe Start” Educational Campaign to Help Parents and Caregivers Provide Safe Care for Babies and Children
Safety Campaign Launches with Video Series and Tips Featuring Conversations with Top Pediatric Experts About the Safety, Health, and Development of Babies
About this update from Mattel, Inc.
[{"type":"text","content":"\nSafety Campaign Launches with Video Series and Tips Featuring Conversations with Top Pediatric Experts About the Safety, Health, and Development of Babies and Children\n\n EAST AURORA, N.Y.--(BUSINESS WIRE)--\nFisher-Price today announced the launch of a Safe Start education campaign focused on engaging parents and caregivers in important conversations regarding the safety, health, and development of babies and children. The education campaign will feature key safety tips, as well as a video series in which experts in infant and child health and development will provide critical information to parents and caregivers on an array of topics – including the safe use of products, appropriate environments for sleep, and the proper use of safety restraints.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210604005371/en/(Photo: Business Wire)\n“Since its founding over nine decades ago, Fisher-Price has been the most trusted brand for parents and caregivers and safety has been our highest priority,” said Chuck Scothon, General Manager, Fisher-Price. “We continue this commitment with the Safe Start education campaign to help ensure our products are used safely for babies and children throughout all stages of their growth and development.”\n\nOver the coming weeks and months, the Safe Start education campaign will introduce important resources for parents and caregivers including:\n\n\nSafe Start Video Series: Fisher-Price is launching a series of safety, health, and development videos that will include critical safety guidance from experts. The videos feature conversations between Dr. Laura Jana, Co-Chair of the Fisher-Price Medical and Scientific Safety Council, and Deb Weber, PhD, Director of the Fisher-Price Play Lab. The videos focus on safe environments for babies’ sleep, the critical importance of closely adhering to product instructions and safety labels, the proper use of safety restraints in babies’ and children’s products, and the importance of moving infants from products not designed for sleep to products that are intended for sleep.\n\n\nSafe Start Resources: Fisher-Price will provide important information from experts on critical safety, health, and development topics across social platforms and as web content. You can find the Safe Start content at www.fisher-...