Press release
Barbie® Unveils 2020 Campaign Team Set to Encourage All Girls to Raise Their Voice
In Partnership with She Should Run, Brand Educates on Leadership Roles and Importance of Voting EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ:
About this update from Mattel, Inc.
[{"type":"text","content":"\nIn Partnership with She Should Run, Brand Educates on Leadership Roles and Importance of Voting\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) today announced the Barbie® 2020 Campaign Team set to expose girls to public leadership roles and pique their interest in shaping the future. The new career set includes four diverse dolls with roles that make a winning campaign, including candidate, campaign manager, fundraiser and voter, to show girls the importance of a political team working together to win.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200728005341/en/Barbie® Unveils 2020 Campaign Team Set to Encourage All Girls to Raise Their Voice (Photo: Business Wire)\n\nWith seven runs for office since 1992, Barbie has a long history of showing girls they can and should be in office. Ahead of the 2020 election, the brand is launching this new doll set alongside a full marketing program aimed at the next generation of leaders by highlighting the importance of voting and taking a stand and showing girls how to run a campaign. The set highlights dolls of different ethnicities, including a Black candidate, to remind all girls they can lead from the polls to the podium.\n\n\n“Since 1959, Barbie has championed girls and encouraged them to be leaders whether in the classroom, community or someday, of the country,” said Lisa McKnight, SVP and Global Head of Barbie & Dolls, Mattel. “With less than a third of elected leaders in the U.S. being women, and Black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices. Our goal is to remove barriers to leadership by giving girls the tools to imagine and play out their future roles.”\n\n\nThe brand has teamed up with She Should Run, a non-partisan non-profit that provides guidance and support to women considering a run for office. While we know there are barriers to getting girls in leadership roles, 66% of adults surveyed by She Should Run* observed an increased perception in leadership potential in children who role-play.\n\n\nWith a continued effort on determining how to foster girls’ leadership ambition, Barbie and She Should Run are directly addressing the top barriers to girls’ leadership, whi...