Press release
Barbie® Celebrates International Women’s Day by Encouraging More Girls to See Themselves in STEM
Barbie recognizes seven female leaders in STEM from across the globe as part of the brand’s long-term commitment to helping girls realize their limitless
About this update from Mattel, Inc.
[{"type":"text","content":"\nBarbie recognizes seven female leaders in STEM from across the globe as part of the brand’s long-term commitment to helping girls realize their limitless potential\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Women’s Day by honoring over half a dozen women worldwide who are leaders in STEM with one-of-a-kind role model dolls made in their likeness. Barbie knows that seeing is believing – and access to successful female role models in STEM is essential for children to build and maintain an interest in the industry.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230306005774/en/Barbie® Celebrates International Women’s Day by Encouraging More Girls to See Themselves in STEM (Graphic: Business Wire)\nWomen make up less than one-third of the STEM workforce,* and it’s proven that girls are systemically tracked away from STEM throughout their education.** To show girls that they can be anything, Barbie is proud to continue its commitment to recognizing female role models and highlighting careers which are historically underrepresented by women.\n\n“Barbie is dedicated to showcasing women who are role models from all backgrounds, professions, and nationalities so that girls around the world can see themselves in careers that might not always seem as accessible,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel. “STEM is a field where women are severely underrepresented, and our hope is that honoring these seven leaders in science and technology will encourage girls to follow their passion in this field. This International Women’s Day, we’re proud to continue our work in closing the Dream Gap and reminding girls of their limitless potential.”\n\nThe Barbie brand’s lineup of global female role models includes three exceptional sisters from the United States – Susan, Anne, and Janet Wojcicki – who can serve as inspiration in a variety of STEM fields for the next generation of women leaders. The full global lineup being honored with one-of-a-kind Barbie dolls made in their likeness includes:\n\n\nSusan Wojcicki (United States): Longtime YouTube CEO\n\n\nAnne Wojcicki (United States): Co-Founder and CEO of 23andME\n\n\nJanet Wojcicki (United States): Professor...