Press release
Barbie® Celebrates 65 Years of Inspiring Girls to Recognize Their Full Potential
Barbie brand commemorates milestone anniversary ahead of International Women’s Day by: • Honoring a global lineup of role models inspiring stories and
About this update from Mattel, Inc.
[{"type":"text","content":"\nBarbie brand commemorates milestone anniversary ahead of International Women’s Day by:\n• Honoring a global lineup of role models inspiring stories and shaping the future\n• Expanding Barbie Dream Gap Project partnership with Inspiring Girls International\n• Collaborating with over 40 brand partners\n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) announced today its kickoff to celebrate the 65th anniversary of Barbie and over six decades of breaking down boundaries and inspiring girls through storytelling, encouraging them to be confident, daring, brave and legendary.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240305438605/en/Barbie® Celebrates 65 Years of Inspiring Girls to Recognize Their Full Potential (Photo: Business Wire)\nSince the brand’s inception, Barbie has helped girls explore their limitless potential through different roles and narratives – from encouraging self-expression through dress-up to playing out any of her 250+ careers. With Barbie by their sides, countless children have been able to imagine their own stories through play that helps shape their real-life futures. As Barbie celebrates her 65th anniversary on March 9, the brand is sharing countless stories of empowerment and bringing her legendary legacy to life through the eyes and words of fans everywhere, starting with some of the most renowned storytellers out there.\n\n\n“Barbie’s story has never been just about her. It’s about the countless young kids she’s inspired and the millions of stories she helped them imagine along the way,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls. “For the past 65 years, Barbie has used her global platform to empower girls to dream big, explore their limitless potential, and direct their own narrative to shape their future. As we celebrate this milestone anniversary, we recognize over six decades of stories Barbie has helped write and the doll that continues to give everyone the opportunity to dream – and dream big.”\n\n\nThe Barbie brand is kicking off 65th-anniversary celebrations this March by:\n\n\n\nHONORING GLOBAL STORYTELLERS USING THEIR PLATFORM FOR GOOD with one-of-a-kind role model dolls made in their likeness in celebration of International Women’s Day.\n\n\nBarbie will recognize women ...