Press release
Barbie Named 2020 Top Global Toy Property of the Year, Per NPD
Hot Wheels Singles Recognized as 2020 Global Top-Selling Toy of the Year Mattel is the #1 Manufacturer in the U.S. for the 27th Consecutive Year EL SEGUNDO,
About this update from Mattel, Inc.
[{"type":"text","content":"\n\nHot Wheels Singles Recognized as 2020 Global Top-Selling Toy of the Year\n\n\n\nMattel is the #1 Manufacturer in the U.S. for the 27th Consecutive Year\n\n\n \n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT) today announced that its iconic Barbie® brand has been named the 2020 top global toy property of the year by the NPD Group, a leading global information company. In addition, Hot Wheels® Singles 1/64 assortment was recognized as the global top-selling toy of the year.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210127005559/en/Mattel, Inc. announced that its iconic Barbie® brand has been named the 2020 top global toy property of the year by the NPD Group, a leading global information company. (Photo: Business Wire)\n“We are honored to have our Power Brands Barbie and Hot Wheels recognized in such an unprecedented year,” said Ynon Kreiz, Chairman and CEO, Mattel. “This is a testament to our mission to create innovative products and experiences that inspire, entertain and develop children through play. All of us at Mattel are proud that parents trust us, and we are particularly excited that children and families chose our quality products again and again in 2020.”\n\nIn the United States, NPD also ranked Mattel in 2020 as the #1 manufacturer for a remarkable 27th consecutive year. In addition, the Barbie Dreamhouse was the #1 toy item industrywide. Also in 2020, Fisher-Price was the #1 manufacturer in the infant toddler preschool super category, UNO® was the #1 item in the games and puzzles super category, and Mattel’s Star Wars The Mandalorian The Child 11-inch plush was the #1 selling item in the plush super category.\n\n“Barbie is more than a doll, she is a pop culture icon. She has proven her staying power by remaining both timeless and timely, continuing to lead and reinvent the fashion doll category,” added Richard Dickson, President and COO, Mattel. “Similarly, Hot Wheels continues to innovate and create iconic brand experiences that transcend generations, with a system of play that embodies the challenger spirit on which the brand was founded more than half a century ago.”\n\nBarbie has created new and compelling ways of engaging consumers through new product innovation, cultural relevance, digital dialog, and the celebration of ...