Press release
American Girl's 2024 Girl of the Year™— Lila Monetti™— Goes for Gold!
Lila joins American Girl’s popular line of character dolls that inspire kids with courage, confidence, and strength of character To champion children’s
About this update from Mattel, Inc.
[{"type":"text","content":"\nLila joins American Girl’s popular line of character dolls that inspire kids with courage, confidence, and strength of character\n\n\nTo champion children’s literacy, company donates $25,000* in Girl of the Year books to longtime education partner Save the Children\n\n\n MIDDLETON, Wis.--(BUSINESS WIRE)--\nToday, American Girl, a cornerstone in Mattel’s (NASDAQ: MAT) portfolio of purposeful brands, unveils its 2024 Girl of the Year, Lila Monetti. Lila™ joins the brand’s long line of contemporary characters that represent a wide range of backgrounds and interests to reflect what it means to be an American girl today. Growing up in the Twin Cities, MN, ten-year-old Lila is a skilled athlete who’s learning how to take on new challenges, including moving up to a competitive gymnastics team, balancing her friendships, and exploring new hobbies. During her first visit to a nearby riding camp, Lila befriends their newest horse, a Palomino named Hollyhock™, and discovers new ways to build her skills and confidence at the gym, while also helping Hollyhock find her footing at the stable.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231004911741/en/American Girl releases the 2024 Girl of the Year, Lila Monetti, to its popular 18-inch contemporary doll line. (Photo: Business Wire)\n“We know our fans will flip for our newest Girl of the Year, Lila Monetti, who arrives just in time for the holidays,” says Jamie Cygielman, General Manager of American Girl. “As with all our beloved characters, Lila will inspire kids to face new challenges with purpose and positivity and find the joy and strength that comes from unexpected friendships.”\n\n\nAmerican Girl worked with bestselling author Erin Falligant to create Lila’s story, which is told in both an illustrated journal that comes with the doll, as well as a separate full-length novel, Lila Goes for Gold, that hits bookshelves in January 2024. “I loved writing about Lila’s world of gymnastics and horseback riding and had a blast reintroducing fans to another famous American Girl—Lila’s gymnastics coach, McKenna Brooks, who also happened to be the 2012 Girl of the Year,” says Falligant. “Through Lila, I hope readers find a friend to relate to and learn from as they face their own everyday challenges.”\n\n\nThe 2024 Girl of the Yea...