Press release
American Girl® Debuts World by Us™ Doll and Book Line to Champion Equality and Promote Unity
New contemporary characters elevate multicultural stories that reflect American girls today Fashion icons Prabal Gurung and Harlem’s Fashion Row, and musical
About this update from Mattel, Inc.
[{"type":"text","content":"\nNew contemporary characters elevate multicultural stories that reflect American girls today\n\nFashion icons Prabal Gurung and Harlem’s Fashion Row, and musical artist That Girl Lay Lay celebrate new doll line and American Girl’s 35th anniversary\n\n MIDDLETON, Wis.--(BUSINESS WIRE)--\nToday, American Girl, a cornerstone in the Mattel (NASDAQ: MAT) portfolio of purposeful brands, introduces a new cast of contemporary characters —Makena Williams™, Evette Peeters™, and Maritza Ochoa™—whose stories reflect several important social issues, including racial equality, environmentalism, and immigration, and the value of working together to create a better world. As told in a unique series of overlapping stories, the three young friends become passionate peers in speaking up for the causes they care about. Shared scenes told from multiple perspectives showcase each girl’s point of view and emphasize the importance of friendship, respect, fairness, and inclusion.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210923005265/en/American Girl's new World by Us doll and book line, featuring contemporary characters Makena Williams, Maritza Ochoa, and Evette Peeters, elevates multicultural stories that reflect American girls today. (Photo: Business Wire)\n“American Girl was built on diverse and inclusive storytelling—narratives that have empowered an entire generation of girls to stand up for what they believe in with courage, resilience, and kindness,” said Jamie Cygielman, General Manager of American Girl. “We created the new World by Us line to accelerate our progress in diversifying our characters and stories to better reflect what it means to be an American girl today. Through Makena, Evette, and Maritza, as well as future characters to come, we hope our fans learn that they’re never too young to contribute to the larger conversation and help make the world a more inclusive, unified place.”\n\nTo bring the World by Us characters to life, American Girl engaged the following acclaimed writers:\n\n\nAngela Cervantes author of Maritza: Lead with Your Heart. Maritza is a caring, take-action kind of girl who loves celebrating her Latina heritage—from the delicious food to her community’s music-filled festivals. A leader on and off the soccer field, she finds her passion in advocati...