Press release
American Girl Takes Fans Back to the Nostalgic ’90s With First-Ever Twin Characters Isabel™ and Nicki™
New historical duo find their inner girl power growing up during the dial-up decade American Girl’s popular historical collection inspires fans—era by
About this update from Mattel, Inc.
[{"type":"text","content":"\nNew historical duo find their inner girl power growing up during the dial-up decade\n\nAmerican Girl’s popular historical collection inspires fans—era by era—with courage, confidence, and strength of character\n\n MIDDLETON, Wis.--(BUSINESS WIRE)--\nToday, American Girl, a cornerstone in the Mattel (NASDAQ: MAT) portfolio of purposeful brands, is expanding its flagship historical collection with the introduction of its first-ever set of twin characters from the 1990s—Isabel and Nicki Hoffman™! These fraternal twins join the brand’s long line of historical characters that feature inspiring role models from pivotal eras in American history. With their stories set in Seattle in 1999, Isabel and Nicki bring the dial-up decade to life for fans, highlighting the tech boom and society’s embrace of the Internet, as well as the ground-breaking music, fashion trends, and television entertainment of the era. Though they share the same birthday, these twin sisters are as different as glitter and grunge. Isabel is bubbly, extroverted, and loves dancing to pop music—while Nicki is thoughtful, introverted, and happiest while skateboarding, writing lyrics, and listening to the alt-rock sound that got its start in Seattle. As Isabel and Nicki discover who they are as individuals, they realize they share the same girl-power goal: to be true to themselves and learn to face their fears with confidence.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230222005364/en/American Girl announces its first-ever set of twin characters from the 1990s—Isabel and Nicki Hoffman. (Photo: Business Wire)\n“Given the prevalent wave of ’90s trends and pop culture nostalgia, we’re excited to celebrate like it’s 1999 with our newest historical duo Isabel and Nicki,” says Jamie Cygielman, General Manager of American Girl. “From the start, The American Girls Collection® has been central to our mission in helping build girls of strong character through inspiring stories and products that show them how the past is full of lessons that can be applied to the present. We know our fans will love getting to know more about the ’90s with Isabel and Nicki and discovering the girl power in all of our beloved heroines.”\n\nTo write the stories, American Girl worked with real-life twin sisters, Julia DeVillers and Jenn...