Press release
American Girl Launches New Family-Friendly Podcast Network
American Girl Podcast Network Steeped in Brand’s Rich History of Characters, Stories, and Advice for Fans of All Ages MIDDLETON, Wis.--(BUSINESS WIRE)--
About this update from Mattel, Inc.
[{"type":"text","content":"\nAmerican Girl Podcast Network Steeped in Brand’s Rich History of Characters, Stories, and Advice for Fans of All Ages\n\n MIDDLETON, Wis.--(BUSINESS WIRE)--\nToday, American Girl, longtime children’s publisher and cornerstone in the Mattel (NASDAQ: MAT) portfolio of purposeful brands, launched the American Girl™ Podcast Network, which is rooted in the brand’s popular stories, characters, and real-world advice to connect and entertain girls, their parents, and the entire fan community over their shared love of all things “AG.” The new podcast network, with ad-free shows spanning diverse formats and themes, will amplify the brand’s digital and creative storytelling—sparking imaginations and a love of reading. The American Girl Podcast Network will launch with three original shows—one scripted and adapted from the brand’s slate of fan-favorite published content for young readers that debuts today, followed by two nonfiction podcasts with a mix of guest interviews, real-life advice, and behind-the-scenes exclusives that launch this summer.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220524005446/en/(Photo: Business Wire)\n“From the start, American Girl has been rooted in story. Our books—whether adventures, mysteries, or real-life advice—are the heart of what we do,” said Jamie Cygielman, General Manager of American Girl. “With storytelling an intrinsic part of our DNA, the American Girl Podcast Network is a natural evolution for the brand, allowing us to tap into our vast collection of diverse content, as well as our numerous authors and subject-matter experts, to enrich and entertain our fans. We’re thrilled to connect with all those in our celebrated American Girl community in this authentic and culturally relevant way.”\n\nThe American Girl Podcast Network launches with the following three shows:\n\n\nAmerican Girl 10-Minute Mysteries (launching May 24): A scripted podcast series of bite-sized content developed from American Girl’s slate of beloved historical character mystery books, taking young readers on action-packed adventures full of fun, friendships, and suspense. Season 1 is based on fan-favorite A Light in the Cellar: A Molly Mystery, voiced by actress and podcast host Maggie Lawson.\n\n\n\nAmerican Girl Fan Club (launching July 13): Hosted by two real-...