Press release
American Girl Celebrates Grand Opening of Its Newest Los Angeles Flagship Store at Westfield Century City
New retail location ‘dolls up’ premium shopping center with all-new look, full-service dining, signature salon services, and more MIDDLETON, Wis.--(BUSINESS
About this update from Mattel, Inc.
[{"type":"text","content":"\nNew retail location ‘dolls up’ premium shopping center with all-new look, full-service dining, signature salon services, and more\n\n\n MIDDLETON, Wis.--(BUSINESS WIRE)--\nAmerican Girl, known for helping kids grow up with courage, confidence, and strength of character and a cornerstone in the Mattel (NASDAQ: MAT) portfolio of purposeful brands, is proud to announce the grand opening of its newest retail location at LA’s premier shopping destination, Westfield Century City. Kicking things off at 10 a.m. on Saturday, September 9, American Girl fans of all ages can enjoy a day to remember at this newly imagined flagship store, featuring the full assortment of American Girl’s signature dolls and accessories, along with the brand’s popular doll-and-girl fashions and award-winning books. In addition to carrying all the American Girl favorites, the two-level store features several enhancements, including an all-new retail concept and reimagined full-service restaurant with private party options, plus the signature Dolled Up Salon for dolls and girls.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230906403690/en/American Girl celebrates the grand opening of its flagship store at Westfield Century City in Los Angeles. (Photo: Business Wire)\n“Experiential retail, a concept American Girl pioneered more than 25 years ago, is one of the most powerful ways to engage our fans and deepen their connection with the brand,” says Jamie Cygielman, General Manager of American Girl. “Situated in the heart of LA and known as the premier shopping, dining, and entertainment destination, our newest flagship at Westfield Century City is the ideal place to showcase American Girl’s world-class experiences and create unforgettable memories for our fans.”\n\n\nTop among the store’s new experiences is the iconic Dolled Up Salon, where—for the first time in LA—fans can join their American Girl dolls in getting matching hairstyles, mini manicures, and ear-piercing. Salon reservations can be made in advance and special packages are available with plenty of options for personalization.\n\n\nGuests can also enjoy a delicious meal in the popular American Girl Cafe—with seatings for brunch, lunch, and the beloved Teatime tradition. The Cafe also has two party areas, including private room options, t...