Press release
American Girl Celebrates 35 Years of Making Herstory and Empowering a Generation of Girls—One Story at a Time
Brand brings back the original six characters that started it all! MIDDLETON, Wis.--(BUSINESS WIRE)-- Today, American Girl, a cornerstone in the Mattel
About this update from Mattel, Inc.
[{"type":"text","content":"\nBrand brings back the original six characters that started it all!\n\n MIDDLETON, Wis.--(BUSINESS WIRE)--\nToday, American Girl, a cornerstone in the Mattel (NASDAQ: MAT) portfolio of purposeful brands, kicks off its yearlong 35th birthday celebration with the reintroduction of its original historical characters—Samantha Parkington™, Kirsten Larson™, Molly McIntire™, Felicity Merriman™, Addy Walker™, and Josefina Montoya™. Since 1986, the cherished brand known for helping girls grow up with confidence and character, has created engaging heroines who have transported millions of girls back in time—from 1774 to 1944—through books and stories teaching courage, compassion, confidence, and resilience. Now, these same characters are about to inspire a new generation to make their own positive mark on the world.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210504005264/en/American Girl's yearlong 35th birthday celebration kicks off with the reintroduction of it original six historical characters, Felicity Merriman, Kirsten Larson, Samantha Parkington, Addy Walker, Josefina Montoya, and Molly McIntire. (Photo: Business Wire)\nEach of the six original characters comes in its own special 35th Anniversary Collection, featuring a signature 18-inch doll dressed in her original outfit and authentic accessories, and the character’s first paperback book in the series with a vintage cover. In further tribute to the brand’s roots, each set comes packaged in a retro-inspired American Girl doll box designed for both new and existing collectors.\n\n“For 35 years, American Girl has created powerful stories with smart, courageous heroines that have helped shape an entire generation of women,” said Jamie Cygielman, General Manager of American Girl. “As we celebrate this major milestone, we’re thrilled to recognize the very first generation of American girls who grew up with these beloved, original characters and made them the phenomenon they are today. Knowing many of these women are now moms themselves, we look forward to creating special, multi-generational experiences for families via their shared love of the brand. We can’t wait to inspire and empower this next generation with even more relevant products, immersive experiences, and timeless stories.”\n\nAmerican Girl fans can also c...