Press release
ADDING MULTIMEDIA Barbie Launches New Brand Campaign Championing Parents’ Belief in Kids’ Potential
Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 EL
About this update from Mattel, Inc.
[{"type":"text","content":"\nBarbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30\n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel Inc.’s (NASDAQ: MAT) Barbie® unveiled the latest Barbie brand campaign titled “Give Limitless Possibilities™” today, alongside 2024 Barbie Role Model and WNBA legend Sue Bird. The brand joined the WNBA’s Barbie-themed game between the Indiana Fever and Chicago Sky at Wintrust Arena, recognizing the powerful role that play has in giving limitless possibilities to young girls in continued celebration of the brand’s 65th anniversary.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240830489487/en/Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 (Photo: Business Wire)\nIf you could give the kids in your life anything, what would you give them? The new powerful brand campaign from Barbie asks this question, sharing the emotional desire of parents, grandparents, cool aunts, fun uncles, and friends to give kids curiosity, imagination, confidence, kindness, friendship, laughter, and above all belief in their own potential.\n\n\nBarbie has been reminding girls of their limitless potential since 1959 and continues to empower girls to dream big. Through this campaign, created in partnership with global advertising company 72andSunny, the brand is supercharging its “You Can Be Anything™” tagline, leaning into shared humanity and relatability by celebrating doll play in all its joyous, messy, and sometimes loud forms. Barbie believes that the benefits of doll play and gifting Barbie are limitless – using the power of imagination to project dreams, build self-esteem, tell endless stories, nurture empathy and so much more. \n\n\n“Barbie has always been more than just a doll. She represents infinite possibilities, a gift that countless parents and adults wish to give the kids in their lives. Our new brand campaign, 'Give Limitless Possibilities,' is a heartfelt testament to the dreams we hold for our loved ones,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel. “Through this campaign, we aim to highlight the power of igniting imagination...