Business
7-Eleven, Inc. is Revving Up Nostalgia with New Exclusive Hot Wheels® Collection
7-Eleven, Inc. is flashing back to the glory days of die-cast dreams for an epic collaboration with Mattel, Inc. (NASDAQ: MAT). The new 7-Eleven x Hot Wheels® collection features a lineup of collectibles built for car fanatics and skateboard lovers alike, including the first-ever branded Hot Wheels die-cast car – a Silver Series™ Toyota Supra decked out in 7-Eleven branding.
About this update from Mattel, Inc.
[{"type":"text","content":"The collaboration between Mattel, Inc. and 7-Eleven brings back the thrill of play with the first-ever branded Hot Wheels® die-cast car ","length":140,"tagName":"p","attribs":{}},{"type":"text","content":"IRVING, Texas, July 31, 2025 /PRNewswire/ -- 7-Eleven, Inc. is flashing back to the glory days of die-cast dreams for an epic collaboration with Mattel, Inc. (NASDAQ: MAT). The new 7-Eleven x Hot Wheels® collection features a lineup of collectibles built for car fanatics and skateboard lovers alike, including the first-ever branded Hot Wheels die-cast car – a Silver Series™ Toyota Supra decked out in 7-Eleven branding.","length":422,"tagName":"p"},{"type":"image","alt":"The collaboration between Mattel, Inc. and 7-Eleven brings back the thrill of play with the first-ever branded Hot Wheels® die-cast car","displaySize":"","headline":null,"caption":"The collaboration between Mattel, Inc. and 7-Eleven brings back the thrill of play with the first-ever branded Hot Wheels® die-cast car","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":300,"url":"https://media.zenfs.com/en/prnewswire.com/b93bc3721963e60d4f12b14b517fb270"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/VYD452EQF.ATBQmow73KcQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUyOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/b93bc3721963e60d4f12b14b517fb270","width":400,"height":300}},"href":"https://mma.prnewswire.com/media/2742010/7E_supra_diorama_landscape.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The high-octane release features two exclusive products: the Hot Wheels Silver Series Toyota Supra and a limited run of custom fingerboards in two vibrant designs. These items are available in-store at participating 7-Eleven®, Speedway® and Stripes® locations nationwide and on 7Collection™, the retailer's official online merchandise shop.","length":349,"tagName":"p"},{"type":"text","content":"Whether a forever fan or first-time collector, there's something for everyone in the new exclusive collection, featuring:","length":125,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"7-Eleven Exclusive Hot Wheels Silver Series Toyota Supra: Channeling old-school racing spirit, the 1:64 scale die-cast toy car is inspired by '90's era racing. Boldly wrapped in 7-Eleven...