Business
Tinder to Expand Facial Verification Feature Across the U.S., Setting a New Standard for Dating Safety
Match Group (NASDAQ: MTCH) and its flagship app, Tinder, announced today the U.S. rollout of Face Check™, a first-of-its-kind facial verification feature that helps confirm users are real and match their profile photos. Face Check is now required for all new users in seven countries and the state of California, and will roll out to additional U.S. states in the coming months as part of Tinder's next phase of safety innovation aimed at building greater trust, reducing impersonation, and redefinin
About this update from Match Group, Inc.
[{"type":"text","content":"First-of-Its-Kind Face Check Technology Helps Confirm Users Are Real and Match Their Profile Photos","length":99,"tagName":"p","attribs":{}},{"type":"text","content":"LOS ANGELES, Oct. 22, 2025 /PRNewswire/ -- Match Group (NASDAQ: MTCH) and its flagship app, Tinder, announced today the U.S. rollout of Face Check™, a first-of-its-kind facial verification feature that helps confirm users are real and match their profile photos. Face Check is now required for all new users in seven countries and the state of California, and will roll out to additional U.S. states in the coming months as part of Tinder's next phase of safety innovation aimed at building greater trust, reducing impersonation, and redefining authenticity in dating.","length":572,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":244,"url":"https://media.zenfs.com/en/prnewswire.com/a29accf6e3ca2a03b85321ff7863dcc5"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/xMJG3gdxqtDFXXmA6nea5A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQzMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/a29accf6e3ca2a03b85321ff7863dcc5","width":400,"height":244}},"href":"https://mma.prnewswire.com/media/2802281/MG_Tinder_Combined_logo_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"With Face Check, Tinder becomes the first major dating app to integrate mandatory facial liveness verification directly into the onboarding experience, marking an important step toward building a more secure and trustworthy platform for people to connect.","length":255,"tagName":"p"},{"type":"text","content":"How it works: New members complete Face Check by taking a short video selfie within the app. The system helps confirm, a) That the person is real and physically present and b) That their face matches the one shown in their profile photos.","length":238,"tagName":"p"},{"type":"text","content":"If the scanned face matches a profile photo, members receive Tinder's Photo Verified badge, signaling to others that they have been authenticated. Face Check also detects when the same face is used across multiple accounts, adding an additional layer of protection against impersonation and fake profiles.","length":309,"tagName":"p"},{"type":"text","content":"Face Check ...