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Singles in America: Match Releases Largest Study on US Single Population for 11th Year

Singles Want Emotional Maturity More Than Looks, Sex, or Money Findings Show the Pandemic Reshaped Singles' Priorities and Caused a Dating Reset America is

articleMatch Group, Inc.November 9, 20213/company/match-group-inc/news/singles-in-america-match-releases-largest-study-on-us-single-population-for-11th-year
Singles in America: Match Releases Largest Study on US Single Population for 11th Year

About this update from Match Group, Inc.

[{"type":"text","content":"Singles Want Emotional Maturity More Than Looks, Sex, or Money\n Findings Show the Pandemic Reshaped Singles' Priorities and Caused a Dating Reset\n America is Witnessing a Historic Time of Post-Traumatic Growth\n\n\nDALLAS, Nov. 9, 2021 /PRNewswire/ -- Today, Match released findings from its 11th annual Singles in America study, the nation's largest and most comprehensive annual scientific study on single adults, a segment that now accounts for more than one-third of the U.S. adult population. Singles in America reflects an inclusive, representative look across more than 5,000 U.S. singles. With the 11th year of the study, Match has over a decade of research into the thoughts and behaviors of singles that uncovers unprecedented shifts in dating, sex, and love. This year shows a dramatic shift in singles' priorities, both in making positive changes to become better versions of themselves and in reconsidering what they're looking for in a romantic partner. It's a dramatic dating reset.\n\n \n \n \n \n \n \n\n \nThe current zeitgeist has it wrong. Looks are out, emotional maturity is in. Singles have grown up.\"The current zeitgeist has it all wrong. Looks are out, emotional maturity is in. Stability is the new sexy,\" says Dr. Helen Fisher, Chief Science Advisor at Match. \"While COVID wreaked havoc with our lives, it also triggered momentous post-traumatic growth. Singles have re-evaluated themselves and their plans. They've grown up. Bad boys and girls are passe; today's singles want educated, successful, grounded, open-minded and committed partners -- a reset that may increase family stability for decades to come.\"\nWhat singles want in a long-term partner:\n84% someone I can trust and confide in 84% can communicate their wants and needs 83% open-minded and accepting of differences 83% can make me laugh 83% is emotionally mature 82% comfortable with their sexuality 80% has a life of their own 79% confident and self-assured 78% physically attractive (vs. 90% in 2020)EMOTIONAL MATURITY IS HOT AF\nThe pandemic drove many singles to hit the reset button: 39% say that emotional maturity is, foremost, what they seek more of in a partner--ranking higher than honesty (37%), good communication (36%), kindness (36%) and financial stability (35%). \nIntentional Dating is on the Rise: Only 11% of singles want to date casually, while 62% ...

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