Plenty of Fish Announces Consextual Revolution

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[{"type":"text","content":"Dating App Encourages Better Dating Behaviors with New Campaign, The Rise of Consexting, and New Product Update\nVANCOUVER, BC, May 8, 2023 /PRNewswire/ -- New insights from dating app Plenty of Fish reveal that 91% of singles are interested in exploring healthy and fun ways to express themselves sexually1. To encourage singles to date better, Plenty of Fish is launching a new campaign that highlights \"consexting\" - a behavior that describes discussing boundaries and receiving consent before sexting.\n\n \n \n\n \n\"Our research shows that younger daters are already 'consexting1,' but nearly three-quarters (74%) of singles say sexting too soon can give the wrong impression2,\" said Christina Kozloff, chief marketing officer at Plenty of Fish. \"Dating should be fun, and the key is respecting boundaries and clearly communicating what works for you.\"\nWhile many singles are exploring healthy sexual expression, over one-third find the act of sending unsolicited nudes to be the most offensive dating behavior2. To further encourage positive dating behaviors, Plenty of Fish today introduced the No Dick Pic (NDP) badge, which members can add to their profiles to indicate that they aren't interested in sending or receiving unsolicited nudes.\nWhile sending nude photos on Plenty of Fish is prohibited (members don't have the ability to share any unmoderated images from their device gallery, to help safeguard against inappropriate photo-sharing), it can occur off-app. To better understand how these experiences impact singles, the brand polled its members and found that 62% of singles, including 75% of women, would find value in a dating app feature that indicates that the person they are chatting with is not interested in sending unsolicited nude photos2.\nTo promote and support a more welcoming dating environment, for every NDP badge added to a member profile during the month of May, Plenty of Fish will make a donation to the nonprofit A Call to Men3, an organization that works to transform society by promoting healthy, respectful masculinity.\nThe Consextual RevolutionWhile unsolicited nude photos are universally offensive, 91% of singles report having a positive past experience with sexting, with 35% sexting weekly1. Certified sex therapist, relationship expert and Plenty of Fish partner Todd Baratz agrees there can be numerous benef...

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