Business
Match Group Partners with Ipsos on World's First Comprehensive Survey of Dating Trends
66% users report online dating results 'as good or better' than meeting offline Majority LGBTQ+ people (57%) have positive experiences with dates using dating
About this update from Match Group, Inc.
[{"type":"text","content":"66% users report online dating results 'as good or better' than meeting offline Majority LGBTQ+ people (57%) have positive experiences with dates using dating platforms Ease of dating, large & diverse pools rank as top benefits of dating platformsID verification, reporting tools and access to emergency services are top safety asks from users\nDALLAS, Feb. 22, 2023 /PRNewswire/ -- Today, Match Group, in partnership with leading third-party research firm Ipsos, released the industry's first Relationship Report – a representative, global study on dating trends and behaviors across genders, demographics, geographies and sexual orientations.\n\n \n \n \n \n \n \n\n \nIpsos independently surveyed 17,621 individuals across five representative regions – Germany, India, Japan, Turkey, and the U.S. – on how the rise of dating apps has fundamentally changed how people find and form relationships within their communities. The survey included people both with and without online dating experience to provide a comprehensive overview of perceptions of online dating and usage trends.\nRead the full data report here: http://mtch.com/relationship-report\n\"Dating and relationships change lives in the most profound ways,\" said Bernard Kim, Match Group CEO. \"We're incredibly proud to have played a part in millions of people's lives, using technology to make real, positive impacts in our communities, particularly in allowing our users to connect with a much wider and diverse group of people than in the past, and find their partners. We also understand the responsibilities that come with this role, and commit to raising the bar when it comes to ensuring equitable and safe experiences across our platforms in the years to come.\"\nLOVE INTERNATIONAL\nDating apps are now a mainstream way to connect across the world, resulting in relationships that are just as strong and fulfilling – and often more so – than those that started offline. While countries are at different stages in terms of their adoption of dating apps and websites, digital natives find particular value and connections across markets.\nMainstream: Online dating is widespread across the globe, with half (49%) of singles saying they have tried dating apps and websites. Countries are at different stages of their online dating journey with Turkey and India leading on self-reported usage, due i...