Business
Match Group Invests In Noonlight To Integrate First-of-its-Kind Safety Technology Across Portfolio, Beginning With Tinder
Match Group to Join Noonlight's Board of Directors DALLAS, Jan. 23, 2020 /PRNewswire/ -- Match Group (NASDAQ: MTCH) today announced that it has invested in
About this update from Match Group, Inc.
[{"type":"text","content":"Match Group to Join Noonlight's Board of Directors\n\n\nDALLAS, Jan. 23, 2020 /PRNewswire/ -- Match Group (NASDAQ: MTCH) today announced that it has invested in and partnered with Noonlight – a first-of-its-kind safety company that provides emergency response services and personal safety products. Match Group plans to roll out Noonlight's advanced technology to U.S. users across its various brands, beginning with Tinder on January 28. This partnership is part of Match Group's ongoing commitment to invest in the latest technology to empower users to keep themselves safer on and offline. \nMatch Group brands will leverage Noonlight's proprietary technology and APIs to power new safety features, enabling users to access emergency services and transmit highly accurate location data within the Noonlight app, without requiring a 911 phone call or the ability to talk or text. This service makes personal emergency services easily available for a mobile-first audience. Match Group will become the first dating company to invest in an emergency response service, allowing Tinder users in the U.S. to have help sent directly to them via Noonlight.\n\"A safe and positive dating experience is crucial to our business,\" said Match Group CEO Mandy Ginsberg. \"We've found cutting-edge technology in Noonlight that can deliver real-time emergency services – which doesn't exist on any other dating product – so that we can empower singles with tools to keep them safer and give them more confidence. Integrating this kind of technology, in addition to the other safety standards that Match Group is implementing across our brands, is a necessary step in dating innovation.\"\nThe Noonlight integration will allow users to input details of upcoming dates within a Tinder Timeline feature, including who they are meeting, where they are going and when they will meet. Users will then have the ability to trigger a response within Noonlight's app to discreetly alert emergency services if they feel their safety may be at risk or are in need of assistance. If an alarm is triggered, Noonlight's certified dispatchers will reach out to check on the user and alert emergency responders if needed, providing them with critical, contextual information from the Tinder user's Timeline.\n\n\"We're proud to partner with Match Group and start our integration with Tinder to provi...