Hinge Takes Video Dates to a New Level with the Launch of Video Prompts

About this update from Match Group, Inc.

[{"type":"text","content":"Dating app Hinge is doubling down on video dating with Prompts to help singles kick off meaningful conversations, after a recent survey revealed that virtual dating is here to stay.\n\n\nNEW YORK, April 12, 2021 /PRNewswire/ -- Today, Hinge, the dating app designed to be deleted, is doubling down on virtual dating with the launch of Video Prompts — a first-of-its-kind video chat experience that will help daters easily kick-start conversations with their matches. This launch comes as a recent Hinge survey revealed that a majority (65%) of users who have been on a video date plan to continue using virtual dates post-pandemic as a low-pressure first step to gauge compatibility before meeting in-person. \n\n \n \n \n \n \n \n\n \nAs the world starts to slowly open up with the rise in vaccine availability, consumers are adapting to a new hybrid in-person and virtual way of life, including everything from fitness to work, and dating is no different. Video dates are the new \"Virtual Vibe Check\" - a simpler, more relaxed way for singles to get to know each other and determine if they want to meet IRL.\nSince the pandemic first began, video dates have become an easy way for singles to continue connecting with each other safely; however, the top reason why a majority (58%) of people still don't go on virtual dates is because they think it will feel too awkward. Two out of three users believe that icebreakers would help ease any awkwardness while on a video date, so Hinge launched Video Prompts to support its community in going on fun and meaningful virtual dates.\nVideo Prompts will show conversation starters on screen that encourage daters to share their interests and personalities. Users select from one of eight unique conversation themes, and once a theme is picked, the collection includes five Prompts for users to ask each other. From warming up the conversation with basic \"getting to know you\" questions to interactive Prompts that take users on a mini scavenger hunt at home, Video Prompts are designed to bring users closer together by discussing topics they might not have talked about on their own.\nHinge's recent study also found how much users appreciate the benefits and simplicity of coordinating video dates - allowing them to get a \"Virtual Vibe Check\" before spending the added time, money and effort that comes along with a...

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