Business
UOB pioneers cross-border card rewards redemption for Singapore customers, strengthening Malaysia-Singapore Consumer Connectivity
UOB is the first Singapore financial institution to launch a pioneering credit card capability today, enabling Singapore customers to redeem rewards points (UNI$) when they travel and spend in Johor, Malaysia. From today, Singapore UOB cardholders can instantly offset their bills at more than 150 merchant outlets using their rewards points (UNI$) at the point of sale.
About this update from Mastercard Incorporated
[{"type":"text","content":"New capability leverages the Bank's leading regional presence and adds to existing card benefits for UOB customers across ASEAN","length":132,"tagName":"p","attribs":{}},{"type":"text","content":"SINGAPORE, Sept. 29, 2025 /PRNewswire/ -- UOB is the first Singapore financial institution to launch a pioneering credit card capability today, enabling Singapore customers to redeem rewards points (UNI$) when they travel and spend in Johor, Malaysia. From today, Singapore UOB cardholders can instantly offset their bills at more than 150 merchant outlets using their rewards points (UNI$) at the point of sale.","length":412,"tagName":"p"},{"type":"image","alt":"From today, Singapore UOB credit card customers may instantly redeem UNI$ rewards points at the point of sale at eligible merchants in Johor.","displaySize":"","headline":null,"caption":"From today, Singapore UOB credit card customers may instantly redeem UNI$ rewards points at the point of sale at eligible merchants in Johor.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/6afe8f3fcaccf5e3668a241ce51079b9"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Nu6XpC5o7h6VyrO3rkp9cA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/6afe8f3fcaccf5e3668a241ce51079b9","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2784283/UOB_photo_1_landscape__1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As the Bank with the most comprehensive regional network serving more than 8.4 million retail customers and the largest credit card issuer in ASEAN for Visa and Mastercard in billings, UOB is well positioned to facilitate intra-regional consumer travel and spending. This new capability marks another milestone in the Bank's regional strategy to deliver seamless, cross-border banking experiences, complementing its existing cross-border transaction solutions.","length":464,"tagName":"p"},{"type":"text","content":"UOB's cross-border redemption offering caters to rising cross-border consumer traffic and spending in Malaysia, where Singapore visitor numbers have grown by more than 22 per cent in the first half of 2025, compared to the same period in 2024[1]. This upward trend is expected to continue with growing conn...