Business
Behr Paint Company Announces 2026 Color of the Year: Hidden Gem - A Smoky Jade That Embodies Understated Elegance and Timeless Sophistication
Today, Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Color of the Year—a smoky jade that uncovers exceptional beauty in every space. This dynamic blend of blue and green creates environments that feel both grounded and energizing—striking a redefined balance as a one-of-a-kind color.
About this update from Masco Corporation
[{"type":"text","content":"BEHR® Research Reveals a Powerful Link Between Paint Color and Self-Confidence","length":78,"tagName":"p","attribs":{}},{"type":"text","content":"SANTA ANA, Calif., July 30, 2025 /PRNewswire/ -- Today, Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Color of the Year—a smoky jade that uncovers exceptional beauty in every space. This dynamic blend of blue and green creates environments that feel both grounded and energizing—striking a redefined balance as a one-of-a-kind color.","length":352,"tagName":"p"},{"type":"image","alt":"Behr Paint Company Announces 2026 Color of the Year “Hidden Gem”","displaySize":"","headline":null,"caption":"Behr Paint Company Announces 2026 Color of the Year “Hidden Gem”","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":270,"url":"https://media.zenfs.com/en/prnewswire.com/c35d75d19a616bb3eee575edf8fda1d0"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/0rt7IOoTFA2gRZexQrlM3A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3NjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/c35d75d19a616bb3eee575edf8fda1d0","width":400,"height":270}},"href":"https://mma.prnewswire.com/media/2737110/BEHR_25_03_COLORTRENDS_TC_LIV_105c__1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Now more than ever, there's a growing appetite for colors that challenge convention and bring an unexpected sense of wonder to everyday spaces," said Erika Woelfel, VP of Color and Creative Services at Behr Paint. "Hidden Gem captures that spirit in both name and color—its depth and refinement meets the desire for colors that are eternally stunning and stylish."","length":389,"tagName":"p"},{"type":"text","content":"Hidden Gem reminds us that true elegance lies in subtlety and lasting appeal, encouraging a more personal connection to your home. This connection goes beyond the surface of your walls and can influence how you feel and express yourself every day. In fact, four in five (82%) Americans say the paint colors in one's home have the power to impact one's confidence1.","length":372,"tagName":"p"},{"type":"text","content":"Additional new research conducted by Behr Paint shows:","length":59,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"More than half of Americans agree that a room pa...