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WESTIN HOTELS & RESORTS TEAMS UP WITH STRAVA TO MOTIVATE FITNESS ENTHUSIASTS OF ALL LEVELS TO GO THE EXTRA MILE IN CELEBRATION OF GLOBAL RUNNING DAY
With 20 Million Marriott Bonvoy Points Up for Grabs, Westin and Strava Kick Off Month-Long Global 'RunWESTIN Challenge' Beginning June 1 BETHESDA, Md., May
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[{"type":"text","content":"With 20 Million Marriott Bonvoy Points Up for Grabs, Westin and Strava Kick Off Month-Long Global 'RunWESTIN Challenge' Beginning June 1\nBETHESDA, Md., May 31, 2022 /PRNewswire/ -- A champion of Global Running Day, Westin Hotels & Resorts – part of Marriott Bonvoy's portfolio of 30 extraordinary hotel brands – today announced it has joined forces with Strava, the leading social platform for athletes and the largest sports community in the world, to reward fitness enthusiasts of all types for getting their hearts rates up beginning June 1. Through this new collaboration, 500 Marriott Bonvoy members will have the chance to earn 40,000 Marriott Bonvoy points each by completing the month-long global 'RunWESTIN Challenge' using the Strava app.\n\n \n \n \n \n \n \n\n \nAs the preeminent well-being brand in hospitality, Westin has consistently supported Global Running Day for more than five years as a means to further encourage guests to stay active while on the road. Westin empowers guests to transcend the rigors of travel through its Six Pillars of well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. Inspired by the brand's Move Well pillar, this new collaboration with Strava continues to build on the industry-leading programming by Westin.\n\"The philosophy of Westin has always been rooted in empowering our guests to maintain, and even enhance, their well-being while traveling, so they leave feeling better than when they arrived,\" said Jennifer Connell, Global Brand Leader, Westin Hotels & Resorts and Vice President, Distinctive Premium Brands, Marriott International. \"With this in mind, and inspired by our foundational Move Well pillar, our unique partnership with Strava aims to motivate a global community of fitness enthusiasts and Marriott Bonvoy members to make wellness a priority and get rewarded for doing so.\"\nThe 'RunWESTIN Challenge'Marriott Bonvoy members participating in the Challenge must complete 10 hours of physical activity within the month of June by running, in addition to other types of exercise including walking, biking, wheelchair, and hiking. The challenge of 600 minutes or 10 hours of activity for the month is informed by the American Heart Association's recommendation of at least 150 minutes – roughly 2.5 hours – of physical activity per week1. Upon completion of the Challenge...