Business
W Hotels Unveils W Nashville
Intentional Design and Neighborhood Culture Meet to Create a Social Hub Where Locals Feel at Home and Guests Feel Like Locals NASHVILLE, Tenn., Oct. 6, 2021
About this update from Marriott International
[{"type":"text","content":"Intentional Design and Neighborhood Culture Meet to Create a Social Hub Where Locals Feel at Home and Guests Feel Like Locals\n\n\nNASHVILLE, Tenn., Oct. 6, 2021 /PRNewswire/ -- There's a new stage rising in Music City. W Hotels Worldwide, part of Marriott International, today announces the opening of W Nashville. Nestled in the vibrant and diverse Gulch neighborhood, the 14-story, mirrored tower offers unparalleled, voyeuristic views of the hotel's social spaces, creating a destination within a destination where global guests will be immersed in a locally-charged cultural scene. Adding a new, remastered verse to the W brand's luxury songbook, W Nashville was designed from the outside in, with six street level entrances that offer unparalleled access to hotel guests and locals alike. In other words, W Nashville isn't just in the neighborhood, it is part of it. \n\n \n \n \n \n \n \n\n \n\"The W experience has always been centered on a local, social scene but W Nashville takes it to the next level,\" said Tom Jarrold, Global Brand Leader, W Hotels Worldwide. \"Today's global traveler is not content staying at a hotel with superficial neighborhood references and locals are not embracing of hotels that ignore the social fabric of the community. W Nashville is different as it weaves itself into the Gulch seamlessly and authentically through the brand's distinct lens.\"\nDetail-Driven Design Thoughtful, elevated and anything-but-cliché, the concept, programming and design direction of W Nashville was led by hospitality veterans David Tessier and Anna Gomez of Hospitality Gaming Advisors along with local partner Mark Bloom, and developed by 12th Ave Realty Holding Company LLC. The public spaces and guestrooms were realized by the award-winning Rockwell Group, honoring both Nashville industry and artisanship through the use of historical, rugged local materials like iron, steel, wood, leather and polished and raw concrete. The spatial experience brought to life by HKS Architecture is awe-inspiring, beckoning passersby to look up, discover and explore, with an emphasis on indoor-outdoor flows that are an indelible part of Southern design. In fact, it includes over 26,000 square feet of outdoor space, an impressive amount for an urban hotel. \n\"Authenticity was at the heart of this project. Every decision and choice we made on design, m...