Press release
St. Regis Hotels & Resorts and Vilebrequin Set a New Standard for Luxury Family Travel with Exclusive Capsule Collection and Unforgettable Immersive Experiences
Elevated resort living comes to life with a limited-edition collection of swimwear, accessories, and activities inspired and brought to life by the signature
About this update from Marriott International
[{"type":"text","content":"Elevated resort living comes to life with a limited-edition collection of swimwear, accessories, and activities inspired and brought to life by the signature Family Traditions of St. Regis.\nBETHESDA, Md., May 20, 2025 /PRNewswire/ -- St. Regis Hotels & Resorts, synonymous with the world's most coveted destinations, and Vilebrequin, icon of French Riviera style, debut a limited-edition capsule collection of swimwear, accessories, and games set to launch at select St. Regis Resorts around the world. At the heart of this collaboration is the St. Regis Family Traditions program, which honors the spirited legacy of the Astor family and serves as the foundation for this new chapter. Captivating guests of every generation, from the youngest on the family tree to the seasoned traveler, the program seeks to educate, inspire, and fulfill guests through unexpected experiences on a global scale. Whether uncovering hidden gems on property or connecting with local experts, families are invited to discover more, together.\n\n \n \n \n \n \n \n\n \nThis new era of the Vilebrequin for St. Regis partnership embodies what it means to truly Live Exquisite: this lifestyle collection is designed for meaningful moments, from sandcastle building to seaside adventures. With thoughtful touches like playful prints of resort vacation scenes, adventure-ready accessories, and timeless pieces in classic cabana stripes, it's a celebration of family travel at its most joyful.\nFollowing the beloved 2023 limited edition collaboration, this 2025 global iteration introduces a new pack of coastal essentials celebrating St. Regis Resorts the world-over, including boys' and girls' swimsuits, men's swim trunks, women's pareos, and a curated selection of beach games and accessories. Each piece is crafted in exclusive, custom-designed patterns and brought to life through one-of-a-kind illustrations and a new co-branded logo. The designs draw inspiration from the spirit of travel and timeless resort memories, featuring \"Family Traditions,\" a nostalgic print celebrating cherished moments from St. Regis Resorts around the world. \"Family Stripes\" is rendered in King Cole Red, a bespoke hue inspired by the iconic King Cole Bar at The St. Regis New York, birthplace of the legendary Bloody Mary, once known as the \"Red Snapper.\"\nAnchoring the family-forward spirit of th...