Business
NAPA VALLEY MARRIOTT AND PREFERABLI ANNOUNCE PARTNERSHIP TO CREATE TRULY PERSONALIZED GUEST EXPERIENCES
The Napa Valley Marriott Hotel & Spa and Preferabli, the leading AI-driven, B2B2C product and experience recommendation software, are excited to announce a partnership to create truly elevated hotel guest experiences. Napa Valley Marriott guests can now embark on personalized itineraries across the valley and get taste-based recommendations on property using the Tastefuli app by Preferabli.
About this update from Marriott International
[{"type":"text","content":"Partnership to Elevate Discovery in Wine, Spirits and Food Across Napa Valley","length":77,"tagName":"p","attribs":{}},{"type":"text","content":"NAPA VALLEY, Calif., Dec. 2, 2025 /PRNewswire/ -- The Napa Valley Marriott Hotel & Spa and Preferabli, the leading AI-driven, B2B2C product and experience recommendation software, are excited to announce a partnership to create truly elevated hotel guest experiences. Napa Valley Marriott guests can now embark on personalized itineraries across the valley and get taste-based recommendations on property using the Tastefuli app by Preferabli.","length":452,"tagName":"p"},{"type":"image","alt":"Napa Valley Marriott","displaySize":"","headline":null,"caption":"Napa Valley Marriott","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":238,"url":"https://media.zenfs.com/en/prnewswire.com/b7245d8aeac8f06aa6de5afe8187d1a3"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/cvzi1dusMdoVIWepy42xTg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQxOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/b7245d8aeac8f06aa6de5afe8187d1a3","width":400,"height":238}},"href":"https://mma.prnewswire.com/media/2835787/Preferabli_Napa_Valley_Marriott.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Elevating the Guest Experience","length":30,"tagName":"p"},{"type":"text","content":"Preferabli is elevating the way that Napa Valley Marriott guests discover the wines, spirits and foods they will love with offerings rooted in individual taste preferences, using the patented, Preferabli Sensorial AI ℠ . The Napa Valley Marriott guest experience includes personalized itineraries, as well as guided recommendations for wine, spirits and food.","length":359,"tagName":"p"},{"type":"text","content":"The partnership marks the first time such advanced software has been integrated into a destination hotel in Napa's wine country. The technology supports Marriott's concierge service, as well as their food and beverage operations. Guests will now be able to pair wine and spirits with their food choices based on their individual taste preferences.","length":355,"tagName":"p"},{"type":"text","content":""Tastefuli is a huge driver of guest satisfaction," said Rachel Wilson, General Manager of the Napa Valley Marriott. "We're enhancing the guest journe...