Press release
Marriott International Promotes Brian Povinelli to Senior Vice President, Global Head of Marketing and Brand
Expanded Role Includes Overseeing Brand Management to Increase Customer Preference for the Company's Portfolio of Premium, Select Service and Longer Stay
About this update from Marriott International
[{"type":"text","content":"Expanded Role Includes Overseeing Brand Management to Increase Customer Preference for the Company's Portfolio of Premium, Select Service and Longer Stay Brands\nBETHESDA, Md., May 17, 2023 /PRNewswire/ -- Marriott International, Inc. (Nasdaq:MAR) is announcing the appointment of Brian Povinelli to Senior Vice President, Global Head of Marketing and Brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company's overall marketing strategy as well as the end-to-end guest experience for the Marriott's 22 Premium, Select & Longer-stay brands.\n\n \n \n \n \n \n \n\n \n\"We're excited to bring Brian's strategic prowess, creativity and proven track record of designing transformative and world-class marketing and guest experience programs to this new role,\" said Peggy Roe, Executive Vice President and Chief Customer Officer. \"He has successfully led our portfolio marketing strategy the past few of years and adding guest experience to his role will ensure every consumer touchpoint is thoughtfully and effectively imagined and executed.\"\nUnder Povinelli's expanded role, he will oversee a wide array of teams including Content Marketing, Loyalty Marketing, Portfolio Marketing, Purpose Driven Marketing, US and Canada Demand Generation Marketing, Marketing Partnerships, Premium & Select Service Brand Marketing and Brand Management and Riott Haus, Marriott's internal creative agency. \n\"Having led both marketing and guest experience over the past sixteen years in the hotel industry, I welcome the opportunity to lead an integrated team to orchestrate an end-to-end guest experience,\" said Brian Povinelli, Senior Vice President, Global Head of Marketing and Brand. \"This is a tremendous opportunity to position Marriott as a complete travel marketplace that will inspire and deliver transformative travel experiences for consumers whether they want to book a hotel or vacation rental, go cruising with us or indulge in once in a lifetime Marriott Bonvoy Moments and more.\" \nPovinelli joined Marriott seven years ago as Senior Vice President, Global Brand Leader for the Distinctive Premium Brand Group. For the past two and a half years he has held the role of Senior Vice President, Global Brand, Portfolio and Loyalty Marketing at Marriott. Previously, he spent ten years with Starwo...