Press release
Marriott International Announces Outstanding Global Growth and Milestone Achievements in 2025
The company achieved landmark growth in 2025, marked by new brand offerings, meaningful acceleration in midscale, extraordinary luxury expansion, and
About this update from Marriott International
[{"type":"text","content":"The company achieved landmark growth in 2025, marked by new brand offerings, meaningful acceleration in midscale, extraordinary luxury expansion, and record-breaking growth in branded residences.BETHESDA, Md., Jan. 26, 2026 /PRNewswire/ -- Marriott International, Inc. (Nasdaq: MAR, \"Marriott\") is proud to announce another year of outstanding global growth in 2025, marked by new brand offerings, strategic global scaling, and thoughtful collaboration with hotel owners.\n \n \n \n \n \n \n \n\"2025 was a defining year for Marriott, marked by bold expansion and global milestones,\" said Anthony Capuano, President and CEO Marriott International. \"We scaled our iconic brands to new markets around the world, strengthened our portfolio across every segment, and opened doors to destinations that inspire travelers worldwide. These achievements reflect the dedication of our global teams and the trust of our hotel owners, as we continue to deliver exceptional experiences for our members and guests.\"Marriott grew net rooms over 4.3% in 2025, adding over 700 properties and nearly 100,000 rooms to the system. This included over 630 properties added through organic deals, representing more than 89,000 rooms.Ending the year with approximately 610,000 rooms in the pipeline, a 5.7% year-over-year increase, Marriott signed nearly 1,200 organic deals (163,000 rooms) globally in 2025 and celebrated record-breaking deal signings in various regions. In the company's Caribbean and Latin America (CALA) region, Marriott signed a record 94 deals; its Asia Pacific excluding China (APEC) region saw an all-time high of 187 deals; and in Greater China (GC), the company signed a record 201 deals.The company continues to have strong momentum with conversions. With nearly 400 deals encompassing more than 50,800 rooms, conversions represented over 30% of annual organic rooms signings, fueled by a robust portfolio of collection brands and conversion-friendly offerings. Around 75% of conversion openings in 2025 occurred within 12 months of signing.Unveiled New Brand Offerings to Meet the Next Generation of TravelersAs the company continues to strive to meet the evolving needs of every traveler and trip purpose, Marriott added several new brands to its portfolio in 2025. In July, the company completed its acquisition of the citizenM brand, and the portfolio was i...