Press release
Marriott International Announces Expansion of the City Express by Marriott Brand into the United States & Canada
The introduction of City Express by Marriott in the U.S. & Canada marks the company's entry into the transient midscale segment in the region. BETHESDA, Md.,
About this update from Marriott International
[{"type":"text","content":"The introduction of City Express by Marriott in the U.S. & Canada marks the company's entry into the transient midscale segment in the region.\nBETHESDA, Md., Oct. 8, 2024 /PRNewswire/ -- Today, Marriott International, Inc. (Nasdaq: MAR, \"Marriott\") announced the expansion of the City Express by Marriott brand into the United States & Canada, marking the company's entry into the affordable midscale transient segment in the region.\n\n \n \n \n \n \n \n\n \nPreviously referred to as Project Mid-T by Marriott, this brand expansion is part of the company's continued focus on strengthening its presence in the affordable midscale segment and offering regionally relevant lodging options for every trip purpose and every price point.\n\"Since entering the affordable midscale space with the acquisition of City Express in the Caribbean and Latin America (CALA) region just over a year ago, we have seen tremendous interest for the brand and are pleased with its growth across the region,\" said Diana Plazas-Trowbridge, Senior Vice President and Global Brand Leader, Select Brands. \"With this announcement, Marriott is excited to continue our growth in the affordable midscale segment and provide a new welcoming, affordable, and reliable option for value-conscious travelers in the U.S. & Canada.\"\nIn May 2023, Marriott announced the acquisition of the City Express brand portfolio in CALA, which marked the company's entry into the affordable midscale segment. With over 17,000 rooms across Mexico, Costa Rica, Colombia, and Chile, the deal increased Marriott's footprint in the region by approximately 45 percent. Since the acquisition, consumer and owner interest has fueled growth of the brand, with expansion plans extending beyond the original markets to new upcoming markets, such as Bolivia and Nicaragua. Additionally, the company recently announced plans to expand City Express by Marriott in Brazil.\n\"Marriott remains focused on providing best-in-class offerings and a wide-range of investment opportunities for our development stakeholders, and the initial reaction to our midscale products has been extremely positive,\" says Noah Silverman, Global Development Officer, U.S. & Canada. \"We have been listening closely to our owners and franchisees to design a highly efficient operating model, and we are confident that City Express by Marriott wi...