Business
Rakuten France Launches New Integrated Payment and Cashback Solution, Club R Pay
Rakuten France partners with Mastercard and Marqeta with the launch of Club R Pay, becoming the first e-commerce player to offer an integrated digital
About this update from Marqeta, Inc.
[{"type":"text","content":"\nRakuten France partners with Mastercard and Marqeta with the launch of Club R Pay, becoming the first e-commerce player to offer an integrated digital payment method linked to a cash-back system\n\n LONDON--(BUSINESS WIRE)--\nRakuten France has announced the launch of a brand-new integrated payment solution, Club R Pay, becoming the first e-commerce player to offer such a system in marketplaces. A universal integrated payment solution, Club R Pay facilitates purchases for the 12 million members of the Club R loyalty program on over 2,000 sites while they enjoy their Rakuten rewards.\n\nThis new initiative allows Rakuten to streamline the purchasing process and support its partners in their digitalisation and development.\n\nSimplifying and securing purchases on over 2,000 sites\n\nAs people spend an increasing amount online, security and ease of use are essential in the buying process. According to FEVAD, Ecommerce Europe’s French national association, the French spent 129 billion euros on internet purchases in 2021 and online shopping now represents 14.1% of retail trade. It is in this context that Rakuten is launching Club R Pay, a new payment solution within its partner ecosystem.\n\nWith Club R Pay, Rakuten offers its members a simplified and seamless payment process within a large ecosystem of more than 2,000 partners (Nike, Lego, Marionnaud, Hotels.com, etc.).\n\n“At Rakuten France, tomorrow’s e-commerce is a shopping platform that provides an optimised, simplified, secure customer journey that builds loyalty by rewarding purchases within an ecosystem of partners in complete freedom. Tomorrow’s business meets real, concrete needs. It is a business that allows you to have fun while controlling your budget,” says Fabien Versavau, CEO of Rakuten France.\n\nThanks to strategic partnerships with Mastercard, the global payments network operating across 210 countries and territories, and Marqeta, the global modern card issuing platform who will power single-use virtual cards, Club R Pay provides an additional security guarantee and reduces payment risks.\n\n“Our work with Rakuten in France represents an exciting evolution for Marqeta in Europe. By tapping into the power of modern card issuing, we are helping one of the world’s most innovative e-commerce platforms build loyalty and engagement with their marketplace users,” said ...