Business
Marqeta Announces New Customers Giftbit, Vivian and Whistle, Continuing Embedded Finance Momentum
Giftbit, Vivian and Whistle showcase the power of Marqeta’s platform for delivering new experiences and incentive cards aimed at increasing customer loyalty
About this update from Marqeta, Inc.
[{"type":"text","content":"\nGiftbit, Vivian and Whistle showcase the power of Marqeta’s platform for delivering new experiences and incentive cards aimed at increasing customer loyalty and driving worker retention.\n\n\n OAKLAND, Calif.--(BUSINESS WIRE)--\nMarqeta (NASDAQ: MQ), the global modern card issuing platform, today announced new embedded finance customers Giftbit, Vivian and Whistle, showcasing how Marqeta’s platform enables non-financial services customers to integrate embedded banking and payment solutions into their products. This allows Marqeta customers to create seamless experiences that delight their users and result in greater customer loyalty and worker retention. Marqeta has continued to see momentum in embedded finance, with embedded finance customers counting for over half Marqeta’s bookings in the first half of 2023.\n\n\nEmbedded finance is also a key component in the $176B rewards and incentives market. Fast and flexible disbursement solutions are critical for companies looking to reward loyalty or payout for research participation, or employers seeking a modern way to incentivize their employees. Giftbit is an elegant platform for enterprises and small businesses, as well as schools and universities, to offer rewards and incentives to their employees and customers. Giftbit leverages Marqeta's platform for faster, more flexible, disbursement solutions to their growing international customer base.\n\n\n\"Our customers value choice and flexibility, so modern prepaid cards are critical for rewards and incentives,\" said Leif Baradoy, CEO of Giftbit. \"Using Marqeta's platform, Giftbit delivers a simple and remarkable prepaid reward experience to our customers and their recipients. We're pleased to partner with Marqeta because of their expertise in payments and their innovative technology.\"\n\n\nVivian Health is transforming how the healthcare industry hires. As the leading healthcare jobs marketplace, Vivian empowers a broad range of healthcare professionals to find jobs they love. The Vivian VIP program offers participating clinicians first access to new job openings. It also flags them to recruiters so clinicians hear back sooner on opportunities, and recruiters fill jobs faster. Now, with Marqeta, Vivian is providing cash rewards to travel clinicians with VIP Elite status – those who find roles on their platform. By leveraging Ma...