Business
MBWS and Interbrands Denmark join forces to create new growth momentum in the Danish wine & spirits market
Charenton-le-Pont, 13 November 2025 MBWS and Interbrands Denmark join forces to create new growth momentum in the Danish wine & spirits market Marie Brizard Wine & Spirits (Euronext: MBWS) today announces the acquisition of a controlling stake in Interbrands Denmark ApS, one of Denmark’s leading distributors of wines and spirits. This partnership marks a new chapter for MBWS in Denmark, combining two complementary businesses to strengthen market presence, expand brand representation, and acceler
About this update from Marie Brizard Wine & Spirits Sa
[{"type":"image","alt":"Marie Brizard Wine & Spirits","displaySize":"","headline":null,"caption":"Marie Brizard Wine & Spirits","className":"","disableSlideshowImg":false,"size":{"original":{"width":108,"height":137,"url":"https://media.zenfs.com/en/globenewswire.com/3df0ab17b282bdd7118fbcdfdde722c7"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/BgMbjanwMUXDQ1SWeFtnng--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIxMDtoPTI2NjtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/3df0ab17b282bdd7118fbcdfdde722c7","width":108,"height":137}},"lazy":false},{"type":"text","content":"Charenton-le-Pont, 13 November 2025","length":35,"tagName":"p"},{"type":"text","content":"MBWS and Interbrands Denmark join forces to create new growth momentum in the Danish wine & spirits market ","length":110,"tagName":"p"},{"type":"text","content":"Marie Brizard Wine & Spirits (Euronext: MBWS) today announces the acquisition of a controlling stake in Interbrands Denmark ApS, one of Denmark’s leading distributors of wines and spirits. This partnership marks a new chapter for MBWS in Denmark, combining two complementary businesses to strengthen market presence, expand brand representation, and accelerate growth in the Danish market.","length":393,"tagName":"p"},{"type":"text","content":"Through this acquisition, Interbrands Denmark brings to MBWS more than 20 years of expertise and success in developing and building wine and spirits brands in Denmark. Recognised for its strong market expertise, the company is the exclusive distributor of renowned suppliers, many of them represented through long-standing partnerships, providing a portfolio of brands that demonstrates a strong strategic complementarity. By joining forces, the alliance of MBWS and Interbrands Denmark is shaping one of the most dynamic distribution platforms in the Danish wine and spirits scene by enhancing its offering and deepening its relationships with brand owners and customers, while reinforcing its position as a key partner for international spirits and wines in the Danish market.","length":778,"tagName":"p"},{"type":"text","content":"The combination of both companies is built on commercial complementarity. The integration of the respective route-to-market structures creates a comprehensive nationwide network, with strengthened coverage of the on-trade, off-trade and border trade channels. This synergy not o...