Business
Marchex Recognized as Industry Leader in Applied Conversation Intelligence by Independent Research Firm
SEATTLE--(BUSINESS WIRE)-- Marchex (NASDAQ: MCHX), the award-winning AI-powered conversation intelligence company that helps businesses turn strategic
About this update from Marchex, Inc.
[{"type":"text","content":" SEATTLE--(BUSINESS WIRE)--\nMarchex (NASDAQ: MCHX), the award-winning AI-powered conversation intelligence company that helps businesses turn strategic insights into the actions that drive their most valued sales outcomes, announced that Opus Research has identified Marchex as the industry leader in product completeness and flexibility for applied conversation intelligence in its newly released 2021 Conversational Intelligence Intelliview research report. The Opus Research report evaluates the products, services, positioning and potential of 11 companies that show leadership in helping enterprises make the most of Conversational Intelligence, meaning derived from the chats, phone calls and voice discussion with both live and virtual agents.\n\nAccording to the report, “Conversational Intelligence has taken on first-order importance among customer experience, contact center, and Digital Transformation professionals as a fundamental business asset. Successfully leveraging NLP and AI-infused analytics to capture and analyze customer conversations is improving sales and marketing campaigns, customer experiences, and employee productivity.”\n\nKey Marchex differentiators highlighted in the independent report include:\n\n\nAdvanced AI models built on a large-scale conversational data set of 1+ billion minutes of consumer-to-business conversations processed annually. Marchex AI goes well beyond the keyword spotting approach prevalent in the industry.\n\n\nMultichannel conversation intelligence expansion - SMS text, messaging, and outbound calls, extending Marchex’s ability to use artificial intelligence to surface deep consumer intent signals across text, messaging, and voice communication channels.\n\n\nCross-platform conversation intelligence expansion - Enables sales and marketing teams to apply conversation intelligence services to conversations that originate in a growing set of other (non-Marchex) communication platforms that include CPaaS, UCaaS, CCaaS and other solution provider offerings.\n\n\nThis is the second leadership appearance for Marchex in the Opus Research Conversational Intelligence Intelliview. In 2020, Marchex was named the leading Conversational Intelligence solution provider.\n\n“Marchex’s unique position in the conversational ecosystem is again being recognized as our innovative, AI-powered sales engagement an...