Business
Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes
SEATTLE, December 10, 2025--Marchex® (NASDAQ: MCHX), which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, today announced a new key enhancement within its Engage Platform: the ability for businesses to accurately attribute and analyze LLM-driven phone calls resulting from consumers receiving brand information directly in an LLM search result, even when those customers never visit the company’s websi
About this update from Marchex, Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":1860,"height":382,"url":"https://media.zenfs.com/en/business-wire.com/4425687afc42a498810774c11c12ff08"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/n3Vd..cIhwUFQCYX4hxEjQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTE5NztjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/4425687afc42a498810774c11c12ff08","width":960,"height":197},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/aMLt3P1WHj3goTKpX_1SEw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD00OTI7Y2Y9d2VicA--/https://media.zenfs.com/en/business-wire.com/4425687afc42a498810774c11c12ff08","width":1200,"height":246}},"lazy":false},{"type":"text","content":"Closing the visibility gap as AI assistants like ChatGPT, Gemini, and Perplexity drive more customer calls.","length":107,"tagName":"p","attribs":{}},{"type":"text","content":"SEATTLE, December 10, 2025--(BUSINESS WIRE)--Marchex® (NASDAQ: MCHX), which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, today announced a new key enhancement within its Engage Platform: the ability for businesses to accurately attribute and analyze LLM-driven phone calls resulting from consumers receiving brand information directly in an LLM search result, even when those customers never visit the company’s website.","length":520,"tagName":"p"},{"type":"text","content":"As AI search assistants such as ChatGPT, Gemini, Perplexity, and Copilot increasingly influence how consumers research solutions to problems and search for and evaluate businesses, marketers face a growing visibility gap at the very start of the customer journey. Marchex’s new capability enables businesses to identify when AI-search discovery directly leads to customer engagement, conversations, and revenue.","length":411,"tagName":"p"},{"type":"text","content":"Uniting DNI, AI-Powered Conversation Intelligence, AEO, and GA4","length":63,"tagName":"p"},{"type":"text","content":"Marchex’s new capability brings together four essential components of modern attribution:","length":89,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"DNI — When Marchex Dynamic Number Insertion is enabled for LLMs, trackable phone numbers are shown to consumers, ...