Business
Marchex AI-Fueled Products Win Two Industry Awards
Company Also Announces Executive Promotion SEATTLE--(BUSINESS WIRE)-- Marchex (NASDAQ: MCHX), the award-winning AI-powered conversation intelligence company
About this update from Marchex, Inc.
[{"type":"text","content":"\nCompany Also Announces Executive Promotion\n\n SEATTLE--(BUSINESS WIRE)--\nMarchex (NASDAQ: MCHX), the award-winning AI-powered conversation intelligence company that helps businesses turn strategic insights into the actions that drive their most valued sales outcomes, today announced that its artificial intelligence-fueled products have been recognized with two new industry awards, building on numerous others the company has won during the past year.\n\nOn August 12, Marchex Marketing Edge was selected as the winner of the “Best Marketing Attribution Solution” award in the fourth annual MarTech Breakthrough Awards. The program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. This year’s MarTech Breakthrough Awards program attracted more than 2,850 nominations from 17 different countries throughout the world.\n\nMarchex Marketing Edge is a powerful and easy-to-use conversational analytics solution that enables marketers to demonstrably improve their digital marketing performance through data-driven decisions. It leverages AI to reveal which marketing campaigns and channels result in incoming call, text and form-fill conversions from consumers, enabling a business to maximize its return on ad spend (ROAS). The solution also seamlessly integrates with Marchex Sales Edge Rescue to provide real-time lost opportunity alerts, so a sales team can act quickly to rescue and close deals before the prospect calls a competitor.\n\n“With all of the data available, ad tracking is incredibly complex and can become completely overwhelming and confusing,” said James Johnson, Managing Director at MarTech Breakthrough. “Marketing teams need a powerfully simple solution that is easy to navigate with reporting that is straight to the point, consisting of only the results they want. From its ease of use to its ability to help teams reach new advertising channels, the solution is a significant step forward for marketers to understand their audience and make sound, real-time decisions to increase revenue. The clear choice for ‘Best Marketing Attribution Solution’ belongs to Marchex Marketing Edge and we extend our sincere congratulations to the entire Marchex team.”\n\nMeanwhile, in lat...