Business
MARA Leads $20 Million Investment in Two Prime to Advance Institutional Bitcoin Yield Strategies and Expands SMA to 2,000 BTC
Strategic Investment Highlights: $20M equity investment formalizes MARA’s minority ownership in Two Prime Expands MARA’s BTC allocation to 2,000 BTC
About this update from Mara Holdings, Inc.
[{"type":"text","content":"\nStrategic Investment Highlights:\n\n\n\n$20M equity investment formalizes MARA’s minority ownership in Two Prime\n\n\n\nExpands MARA’s BTC allocation to 2,000 BTC\n\n\n\nRelationship strengthens amid rising corporate, institutional, and sovereign demand for bitcoin treasury solutions\n\n\n\n ASHEVILLE, N.C.--(BUSINESS WIRE)--\nTwo Prime, an SEC-registered investment advisor and institutional lender with total assets under management of ~$1.75 billion, today announced a $20 million equity investment led by MARA Holdings, Inc. (NASDAQ: MARA) (“MARA”), deepening the companies’ existing relationship. The investment round, which includes additional participation from Susquehanna Crypto, formalizes MARA’s equity stake in Two Prime and builds on its previously announced allocation – expanding from 500 BTC to 2,000 BTC – into Two Prime’s institutional yield strategies. The transaction represents a significant growth-stage investment as Two Prime scales its institutional offerings.\n\n\nThis investment comes amid a surge in institutional and sovereign interest in digital asset yield strategies, as entities look beyond simple asset appreciation to more sophisticated forms of capital deployment. With bitcoin increasingly held on corporate balance sheets, the demand for trusted, yield-generating infrastructure is rising sharply – and Two Prime is uniquely positioned to meet this demand with its focus on security, transparency, and performance.\n\n\n“As bitcoin becomes an integral part of corporate and sovereign balance sheets, institutions are reevaluating how to deploy it strategically,” said Alexander Blume, CEO of Two Prime. “MARA’s investment signals a broader shift toward active, yield-focused bitcoin strategies that meet institutional standards. This is a long-term alignment around vision, risk management, and innovation.”\n\n\n“This investment builds on an existing relationship that has delivered strong alignment around risk, transparency, and capital deployment,” said Salman Khan, CFO of MARA. “It reflects our commitment to activating our bitcoin holdings, turning them into more than a passive asset tied to price appreciation. Alongside our participation in Two Prime’s funding round, we have allocated 2,000 BTC to their platform to help generate yield as part of our broader treasury approach. This strategy combines the potential f...