Business
INSTACART MAKES YOUTUBE ADS SHOPPABLE FOR CPG BRANDS
Marks Newest Extension of Off-Platform Partnerships Where Consumers can Seamlessly Purchase Products from YouTube Ads SAN FRANCISCO and CANNES, France, June
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[{"type":"text","content":"Marks Newest Extension of Off-Platform Partnerships Where Consumers can Seamlessly Purchase Products from YouTube Ads\nSAN FRANCISCO and CANNES, France, June 17, 2024 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading online grocery platform in North America, today announced that it is extending its first-party retail media data to YouTube, driving even more shoppable reach for its advertisers. Select brand partners will be able to inspire and convert consumers watching YouTube directly to purchase for same-day delivery. The new capability builds on Instacart's successful Instacart-powered Google Shopping Ads collaboration announced earlier this year.\n\n \n \n\n \nInstacart-powered shoppable YouTube ads will help select brands turn their YouTube ads into instantly shoppable experiences powered by Instacart's retail media technology and fulfillment network. Clorox and Publicis Media are among Instacart's first partners to pilot the capability. Pilot partners' shoppable video campaigns on YouTube will leverage Instacart's first-party data to identify and reach high-intent consumers, and receive closed-loop measurement. Viewers can click directly from these YouTube ads to an Instacart product page to purchase the featured items for same-day delivery.\n\"We're proud to continue bringing our world-class advertising capabilities to more platforms and unlocking innovative new touchpoints to connect brands and consumers. By expanding into shoppable YouTube ad formats, we're merging the power of video creative with our valuable first-party data and seamless shopping experience,\" Fidji Simo, CEO and Chair of Instacart. \"Today's announcement marks an important next step to make grocery shopping effortless by helping consumers more easily go from discovery to purchase.\" \n\"Clorox has been a longstanding Instacart Ads partner. We've been quick to test new pilot offerings, including Instacart's shoppable video ads on their platform, because we see the value of retail media to reach our target consumers,\" said Tiffany Tan, Senior Director, eCommerce Growth Accelerator. \"We are excited to pilot these new Instacart-powered shoppable YouTube ads off of Instacart to test and learn alongside the Instacart team. Instacart's first-party retail media data layered on top of our video creative will help us create engaging, shoppable ads to bet...