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Instacart Launches Third Annual Giving Tuesday Campaign To Support Partnership for a Healthier America with up to 1 Million Servings of Fruits and Vegetables
Instacart joins forces with mission-aligned CPG partners for its third annual Giving Tuesday campaign For every customer dollar spent on select Core
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[{"type":"text","content":"Instacart joins forces with mission-aligned CPG partners for its third annual Giving Tuesday campaign\nFor every customer dollar spent on select Core Hydration®, Dole Packaged Foods, Mott's®, and OLIPOP products, Instacart and participating brands will donate 1 serving* of fruits and vegetables \nSAN FRANCISCO, Nov. 27, 2023 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced the launch of its third annual Giving Tuesday campaign to benefit Partnership for a Healthier America (PHA). For the first time ever, Instacart is joining forces with household names Keurig Dr Pepper (Core Hydration® and Mott's®), Dole Packaged Foods, and OLIPOP for Giving Tuesday. For every customer dollar spent via Instacart between November 27 and December 4 on select products from these four brands, Instacart and the participating brands will collectively donate 1 serving* of fruits and vegetables, up to a collective total of 1 million servings, to PHA to support communities across the country.\n\n \n \n \n \n \n \n\n \nDuring the week of Giving Tuesday, Instacart customers are invited to shop better-for-you products from brands aligned with PHA's mission to transform the food landscape in pursuit of health equity. Instacart and PHA have a long-term partnership centered around a commitment to bring 10 million servings of produce to underserved communities by 2025. In support of that commitment, the donations from the Giving Tuesday campaign will help support PHA initiatives like Good Food at Home, a program that provides fresh produce to families facing access barriers to nutritious food. Through the program, families receive free produce for three months, which they can access via a stipend from Instacart Fresh Funds, offering more choice and selection to fit individual and family produce needs.\nEarlier this year, PHA and Instacart launched Good Food at Home in Indianapolis and successfully proved the efficacy of produce stipends like Fresh Funds to address food insecurity. Following the success of the Indianapolis program, Instacart will provide Fresh Funds to more than 1,100 families in four new cities: Denver, Colorado; Englewood, New Jersey; Milwaukee, Wisconsin; and Washington D.C., by early 2024.\n\"We believe everyone should have access to nutritious food, which is why we're proud t...