Business
Instacart Launches AI-Powered 'Smart Shop' Technology and New Features to Enhance App Personalization, Making It Easier for Customers to Make Healthier, More Informed Choices
Instacart now offers more personalized recommendations based on preferences and provides clear nutrition and dietary information at consumers' fingertips New
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[{"type":"text","content":"Instacart now offers more personalized recommendations based on preferences and provides clear nutrition and dietary information at consumers' fingertips\nNew collaboration with the American Diabetes Association simplifies healthier shopping with expert nutrition guidance, product recommendations, and shoppable recipes to inform and guide consumers\nSAN FRANCISCO, March 18, 2025 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, today introduced Smart Shop, which leverages cutting-edge generative AI and machine learning to create a more personalized grocery shopping experience. With Smart Shop, Instacart is making online grocery shopping more intuitive by analyzing customer habits and dietary preferences to surface the most relevant products faster.\n\n \n \n \n \n \n \n\n \nIn addition to Smart Shop, Instacart unveiled new AI-powered Health Tags, which provide detailed and transparent nutritional information across the catalog, and Inspiration Pages, curated destinations within the Instacart experience featuring expert-backed health recommendations and shoppable recipes. The first Inspiration Page was developed in collaboration with the American Diabetes Association® (ADA) and features evidence-based nutrition guidance and diabetes-friendly grocery and recipe recommendations. Launched to coincide with National Nutrition Month, these offerings make it easier for consumers to discover relevant products based on their unique health and lifestyle preferences on Instacart.\n\"At Instacart, we want to turn the ordinary task of grocery shopping into a delightful, personalized shopping experience that takes the mental load out of finding the exact items that meet your preferences,\" said Daniel Danker, Chief Product Officer at Instacart. \"By combining our new Smart Shop technology, Health Tags and Inspiration Pages, we're not just improving online grocery shopping – we're reimagining it, making it seamless to go from intention to action. By customizing your shopping journey to match your personal health goals or fit your dietary restrictions, we can unlock possibilities that weren't even on the table before.\"\nInstacart's latest features enable consumers to shop according to their unique dietary and household preferences, simplifying the process of finding relevant products and making m...