Business
Instacart Goes 'Bananas' in Super Bowl LX Ad, Featuring a Showdown between Ben Stiller and Benson Boone
The brand's second Super Bowl commercial introduces Preference Picker – the newest addition to its suite of Grocery Quality Controls – giving customers a new
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[{"type":"text","content":"The brand's second Super Bowl commercial introduces Preference Picker – the newest addition to its suite of Grocery Quality Controls – giving customers a new way to get groceries just how they like SAN FRANCISCO, Jan. 28, 2026 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, is returning to the world's biggest stage with its second Super Bowl commercial. Titled \"Bananas,\" the new, 30-second spot will air during the Big Game on Sunday, February 8, 2026 – in the first quarter in the U.S. and the second quarter in Canada. The ad is directed by award-winning filmmaker and director Spike Jonze – his first Super Bowl spot in more than 20 years – and stars actor and filmmaker Ben Stiller, alongside multi-platinum recording artist Benson Boone. Stiller and Boone transform into a retro European disco-pop duo who flip into a theatrical rivalry over Instacart's new Preference Picker product feature.\n \n \n \nSet on a 60-foot, glittering stage illuminated with orange and green LED lighting, the commercial opens with the pair singing about how they choose their perfect bananas using Instacart's Preference Picker product feature, before their synchronized duet escalates into a full-blown musical showdown. Boone's character ups the ante with soaring vocals and an effortless mid-performance flip; Stiller's character attempts to match it and crashes spectacularly into the drum set as the music carries on. The spot closes on \"Bananas just how you like\" – a wink to the spot's playful tone and to Instacart's newly launched Preference Picker, which allows customers to choose their ideal banana ripeness.Instacart is also releasing Spike Jonze's director's cut, a long-form version of the ad, that expands the musical rivalry into a full narrative arc, giving Stiller and Boone's characters more room to shine. The extended cut builds to the spectacular onstage crash, with even more dancing, singing, and humor along the way.Instacart's return to the Big Game signals the company's continued commitment to delivering innovation that provides customers with an exceptional grocery shopping experience. With its whimsical, lighthearted tone, this new spot reflects how Instacart shows up for customers by obsessing over the details that matter most: quality, care, and helping you get your groceries right.\"We'...