Business
Instacart Delivers Its First-Ever Super Bowl Ad, with Help from a Few Iconic MVPs
Beloved grocery brand mascots — including icons from past Super Bowl commercials — unite to show how Instacart takes care of your groceries so you can savor
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[{"type":"text","content":"Beloved grocery brand mascots — including icons from past Super Bowl commercials — unite to show how Instacart takes care of your groceries so you can savor precious family time\nSAN FRANCISCO, Jan. 30, 2025 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, today unveiled its first-ever Super Bowl commercial, which will air during the second quarter of the Big Game on Sunday, February 9, 2025. Entitled \"We're Here\" the 30-second spot brings together beloved icons from America's favorite grocery brands — including breakout stars from the most legendary Big Game ads of years past — for one epic delivery that is only possible with Instacart.\n\n \n \n\n \nThe campaign highlights the unparalleled care that Instacart puts into each and every order, all powered by a grocery-first technology platform, more than a decade of deep retailer and brand partnerships, and a dedicated community of more than 600,000 shoppers picking and delivering orders. Over the last 12 years, Instacart has fulfilled more than 1 billion orders, making it possible for customers to get the groceries and goods they need, from the brands they love, delivered in as fast as 30 minutes, from more than 85,000 local, regional, and national retailer locations across North America.\nInstacart's Super Bowl commercial opens on a hilltop with Mountain Dew Puppy Monkey Baby and Cheetos® Chester Cheetah®, who puts out a call to \"release the hounds.\" The HEINZ Wiener Dogs he summoned charge over a hill and are quickly joined by a crew of iconic mascots on the ultimate mission — to deliver a family's much-needed Instacart order. Green Giant, Mr. Clean, and The Pillsbury Doughboy™ run through the streets to join the others, and the Energizer Bunny and The Kool-Aid Man soon burst onto the scene. Finally, the Old Spice Guy proclaims \"I'm on a porch,\" signaling the Instacart delivery has been made. And just like that, the family's favorite grocery brands come together all in one place, delivered with care, right to their door – so they can spend more precious breakfast time together.\n\"Instacart has spent more than a decade obsessing about groceries so our customers can spend more time focused on the moments that matter most to them. Our first Super Bowl ad brings this to life, showing the extreme care we put into each order, ...