Business
Instacart Caper Carts Roll Out New Omnichannel Capabilities for More Savings in Every Aisle
Customers can now track EBT SNAP-eligible items, clip digital coupons, earn cash back, and sign up for loyalty programs - all directly on the smart cart SAN
About this update from Maplebear Inc.
[{"type":"text","content":"Customers can now track EBT SNAP-eligible items, clip digital coupons, earn cash back, and sign up for loyalty programs - all directly on the smart cart\nSAN FRANCISCO, Sept. 25, 2025 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, today announced new savings features for its AI-powered Caper Carts, enhancing the omnichannel shopping experience. Building on Caper Cart's real-time budgeting capabilities, these new updates turn the cart's screen into a more powerful savings tool with the introduction of Electronic Benefits Transfer for Supplemental Nutrition Assistance Program (EBT SNAP) item eligibility tracking, on-cart loyalty sign-up, omnichannel savings, and improved product recommendations. Together, these new Caper features make it easier for customers to access savings, maximize their benefits, and stay on budget as they shop.\n\n \n \n \n \n \n \n\n \n\"Caper Carts are transforming everyday grocery trips into a more affordable, rewarding, and personalized experience for customers. With the ability to track EBT SNAP eligibility, access digital coupons, and sign up for loyalty programs directly on the cart, we're giving customers powerful new ways to save right in the aisle,\" said David McIntosh, Chief Connected Stores Officer at Instacart. \"Retailers are also seeing how Caper Carts drive omnichannel purchases, grow basket size, and strengthen loyalty. In just the last year, we've nearly tripled the number of stores with Caper Carts spanning nearly 100 cities across 15 states, underscoring the growing demand to bring digital convenience into the grocery aisles.\"\nBudgeting made easier with real-time EBT SNAP tracking \nCaper Carts are the first smart carts to offer EBT SNAP tracking directly on the digital screen, helping customers easily see which items are EBT SNAP-eligible as they add items to their cart. Customers can now track EBT SNAP and non-EBT SNAP running totals simultaneously in real time, reducing surprises at checkout while maximizing their benefits. When customers are ready to checkout, they can visit the store's checkout area, scan the barcode displayed on the cart's screen at the register, and finalize their payment with their EBT SNAP card.\nInstacart first began accepting EBT SNAP online in 2020 and was the first online grocery platform to offer EBT SNA...