Business
Instacart and Allegiance Retail Services Expand Partnership to Power a Connected Omnichannel Experience for Independent Grocers
Storefront Pro now live across Allegiance retailers, with Foodtown introducing Caper Carts and additional in-store technologies rolling out in 2026SAN
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[{"type":"text","content":"Storefront Pro now live across Allegiance retailers, with Foodtown introducing Caper Carts and additional in-store technologies rolling out in 2026SAN FRANCISCO and ISELIN, N.J., Jan. 27, 2026 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced an expanded partnership with Allegiance Retail Services, a leading retailer owned co-op, which supports more than 125 independently owned supermarkets across the Northeast. The expansion includes the introduction of Instacart's Caper Carts at select Foodtown stores, alongside new omnichannel capabilities designed to unify Allegiance's digital, loyalty, and in-store experiences.\n \n \n \n \n \n \n \nStorefront Pro - Instacart's enterprise commerce platform - is now powering modern e-commerce capabilities across all Allegiance retailers, and bringing Carrot Ads retail media tools to these businesses. In stores, Instacart's AI-powered Caper Carts are already live at Foodtown of Mt. Vernon (NY), Red Bank (NJ), and East Stroudsburg (PA), with additional deployments planned for 2026. Allegiance is also expanding its use of FoodStorm - Instacart's order management system for catering and prepared foods - with more store launches set for early this year. Carrot Tags, Instacart's electronic shelf label software, will follow in upcoming phases.\"Independent grocers play a vital role in their communities, and we're proud to work alongside Allegiance to equip their members with the tools they need to succeed and grow,\" said Merrick Rosner, Head of Revenue and Solution Sales Independent Grocery at Instacart. \"Across the U.S., independent retailers using Instacart's technology are achieving meaningful results - from substantial e-commerce growth to significant increases in profitability through retail media revenue. By expanding their partnership with Instacart, Allegiance is giving its members even more ways to grow by meeting customers wherever and however they shop.\"As part of the expansion, Instacart is partnering with AppCard, Allegiance's loyalty provider, to deliver a robust unified loyalty rewards, digital promotions, and coupons across online and in-store shopping. Through integrations with Instacart's Storefront Pro and Caper Carts, customers will now receive the same personalized deals and savings whether they're ordering onl...