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Maple Leaf Foods Joins Team Canada as Official Protein Partner
Maple Leaf Foods Joins Team Canada as Official Protein Partner Canada NewsWire Mu...

About this update from Maple Leaf Foods Inc.
[{"type":"text","content":"\n\n\nMaple Leaf Foods Joins Team Canada as Official Protein Partner\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\nCanada NewsWire\n\n\nMulti-year partnership launches Maple Leaf's national \"Victory. But First, Protein\" program and powers the next generation of Canadian athletes\nMISSISSAUGA, ON, Dec. 3, 2025 /CNW/ - Today, the Canadian Olympic Committee (COC) and Maple Leaf Foods Inc. (TSX: MFI) announced a new partnership, naming Maple Leaf Foods the Official Protein Partner of Team Canada starting with the 2026 Milano-Cortina Olympics and spanning through the 2028 Los Angeles Olympics. This partnership will help support Team Canada athletes as they train, compete, and pursue their Olympic dreams.\n\n\n\n\n\n\n\n\"We are so pleased to welcome Maple Leaf Foods to Team Canada ahead of Milano Cortina 2026,\" said Jacqueline Ryan, Chief Brand and Commercial Officer of the COC and CEO of the Canadian Olympic Foundation. \"This partnership is built on a shared commitment to our Olympic values, and a shared belief that sport can transform and inspire our nation. We're grateful for Maple Leaf Foods' ongoing support of both current and next generation Team Canada athletes, and we know this partnership will make a lasting impact on sport in Canada.\"    \n\"Protein is the foundation of everyday performance – from school lunches to a gold-medal moment,\" said Adam Grogan, President and Chief Operating Officer of Maple Leaf Foods. \"Maple Leaf Foods is proud to be the Official Protein Partner of Team Canada nourishing the drive, pride, and performance that unite Canadians everywhere. This partnership is a natural fit. Maple Leaf Foods and the COC share a belief that success is built on integrity, passion, and pride in what we do.\"\n\"Victory. But First, Protein\"\nMaple Leaf Foods will be launching its new national campaign in January, \"Victory. But First, Protein\". This highlights the importance of starting every day and every activity – from early morning ice time, to biking to work, to walking hom...