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Maple Leaf Foods Introduces Musafir - A South Asian-Inspired, Protein-Forward Food Brand
Maple Leaf Foods Introduces Musafir - A South Asian-Inspired, Protein-Forward Food Brand ...
About this update from Maple Leaf Foods Inc.
[{"type":"text","content":"\n\n\nMaple Leaf Foods Introduces Musafir - A South Asian-Inspired, Protein-Forward Food Brand\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\nCanada NewsWire\n\n\nBorn from the intersection of authentic South Asian flavours and modern convenience, Musafir delivers on growing demand for global flavours and protein\nMISSISSAUGA, ON, Oct. 20, 2025 /CNW/ - Maple Leaf Foods is proud to introduce Musafir (moo-saw-fir), a new protein-forward South Asian-inspired brand that brings together bold flavours with everyday favourite foods. With vegetarian and chicken options, Musafir offers protein-powered South Asian flavours in everyday formats like burgers, nuggets, and savoury bites.  \n\n\n\n\n\n\n\nMusafir: Flavour is a Journey\nA cultural combination, Musafir products showcase authentic South Asian spices, flavours and ingredients in formats that are ready in minutes. Proudly made in Canada, the Musafir product range features a diverse line-up of protein sources including paneer cheese, eggs, chickpea, and chicken.  \n\"Musafir was developed to explore how food can connect people to culture, memory, and new experiences,\" said Jitendra Sagili, Chief R&D and Food Technology Officer at Maple Leaf Foods. \"We're excited to introduce a brand that meets the growing appetite for bold flavours while delivering the quality, convenience, and innovation our consumers want. Whether it's nostalgic tastes of home or a new global flavour experience, Musafir brings rich traditions into familiar formats that are easy to enjoy.\"  \nCanada's Evolving Palate  \nEvolving Canadian demographics are bringing together new cuisines and flavours. South Asians are Canada's largest and fast-growing visible minority,* and second-generation Canadians are blending cultural heritage with modern lifestyles, driving demand for bold, convenient flavours.  \nMusafir products highlight two key staples widely used in South Asian cuisine. The first is paneer, a fresh, non-aged and non-melting cheese. Featured in many South Asian t...