Business
Cricket Canada Announces New Partnership with Halal Food Brand Mina®, Supporting Community Connections Through Canadian Cricket
Cricket Canada is proud to announce a new partnership with Mina® (“Mina”...
About this update from Maple Leaf Foods Inc.
[{"type":"text","content":"Cricket Canada Announces New Partnership with Halal Food Brand Mina®, Supporting Community Connections Through Canadian Cricket\n\n\n .bwalignc { text-align: center; list-style-position: inside }\n \n\n\n\n\n Cricket Canada\n \n is proud to announce a new partnership with\n \n Mina®\n \n (“Mina”), a Maple Leaf Foods halal brand, as an official partner supporting the growth of cricket across Canada. The partnership brings together one of Canada’s leading food companies with one of the country’s fastest-growing sports, united by a shared commitment to community, culture, and connection.\n \n\n Cricket continues to experience rapid growth across Canada, driven by participation and fandom in communities where the sport is deeply rooted. Mina – a Zabeeha by Hand halal chicken brand known for bold flavour and products inspired by global tastes, will help Cricket Canada deepen engagement through community-focused initiatives that celebrate cricket’s role in bringing people together.\n \n\n “Cricket is growing quickly across the country, and partnerships like this help us continue building meaningful pathways for athletes while expanding the sport’s reach in communities nationwide,” said Amjad Bajwa, President of Cricket Canada. “We’re excited to welcome Mina and Maple Leaf Foods to the Cricket Canada family and look forward to creating memorable experiences for fans and participants.”\n \n\n As part of the partnership, - cricket fans will be given opportunities to connect with Mina during key Cricket Canada moments through sampling opportunities, community events, in‑venue activations, and year‑round social campaigns.\n \n\n “Cricket is more than a sport; it’s a way communities connect. With Mina, a Zabeeha by Hand, HMA-certified halal brand, we’re showing up where that connection is strongest,” said D’Arcy Finley, Vie President, Brand and Marketing at Maple Leaf Foods. “We’re proud to stand with Cricket Canada and create moments that bring families and fans together across the country. As cricket’s momentum builds nationwide, Mina is honoured to be on the pitch with Cricket Canada.” Learn more about Mina halal meat and protein\n \n here.\n \n\n\n The partnership also...