Business
Manulife Hong Kong and JUST FEEL Promote Emotional Well-Being with City's First "My Flag Day"
Manulife Hong Kong and JUST FEEL, a Hong Kong-based NGO dedicated to emotional education, successfully held the city's first-ever "My Flag Day" today. A total of 500 family volunteers from Manulife and nine of JUST FEEL's partner schools engaged with 10,000 citizens across the city, encouraging them to select a flag to wear, which would represent their current feelings. This initiative aims to raise public awareness of self-care by acknowledging and sharing different emotions.
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[{"type":"text","content":"500 family volunteers distribute over 10,000 free flags to encourage the public to share their feelings ","length":103,"tagName":"p","attribs":{}},{"type":"text","content":"HONG KONG, Oct. 18, 2025 /PRNewswire/ -- Manulife Hong Kong and JUST FEEL, a Hong Kong-based NGO dedicated to emotional education, successfully held the city's first-ever "My Flag Day" today. A total of 500 family volunteers from Manulife and nine of JUST FEEL's partner schools engaged with 10,000 citizens across the city, encouraging them to select a flag to wear, which would represent their current feelings. This initiative aims to raise public awareness of self-care by acknowledging and sharing different emotions.","length":540,"tagName":"p"},{"type":"text","content":""My Flag Day" introduced a creative concept that encouraged individuals to focus on their own well-being and express their feelings through personalized flags. The Feeling Flags, which were distributed for free, were winning designs from the "My Flag Day" Flag Paper Design Competition held earlier this year. Illustrated by local primary school students, the flags represent six positive and negative feelings, including "happy", "warm", "excited", "sad", "angry", and "scared". By putting on these flags, people brought otherwise unspoken feelings into life, reinforcing the message that feelings are neither right nor wrong. These flags also served as conversation starters, inspiring people to share and, in turn, deepen mutual understanding and care.","length":835,"tagName":"p"},{"type":"text","content":"Since April 2025, Manulife and JUST FEEL have forged a multi-year strategic charity partnership to nurture students' emotional well-being and cultivate a "Compassionate School Culture". The collaboration also aligns with Manulife's Impact Agenda, underscoring the company's strong commitment to empowering sustained health and well-being within the community. As one of the flagship initiatives, "My Flag Day" brings this shared vision of emotional wellness beyond schools and into the public. It advocates for active listening, acceptance, and expression of feelings as a way to prevent emotional suppression. By mobilizing 500 family volunteers, Manulife and JUST FEEL also in...