Business
New Research Unveils Key Success Factors for Retailers in Unified Commerce Excellence
ATLANTA, March 18, 2025--Manhattan reveals findings of the 2025 Unified Commerce Benchmark for Specialty Retail.
About this update from Manhattan Associates, Inc.
[{"type":"text","content":"Leaders Achieve Up to 3X Revenue Growth and 1.7X Customer Lifetime Value","length":72,"tagName":"p","attribs":{}},{"type":"text","content":"ATLANTA, March 18, 2025--(BUSINESS WIRE)--Manhattan Associates Inc. (NASDAQ: MANH), today announced the findings of the 2025 Unified Commerce Benchmark for Specialty Retail. Co-sponsored by Google Cloud and conducted by Incisiv, the study assessed 220 North America retailers across 300+ capabilities spanning four key experience areas: Shopping, Checkout, Fulfillment, and Service. Based on real-world purchases, returns, and customer interactions across digital and physical channels, the Benchmark identifies key traits of top-performing retailers and uncovers opportunities for brands to enhance customer value and modernize operations.","length":640,"tagName":"p"},{"type":"text","content":"Among the retailers assessed, only 5% achieved Leader status, demonstrating exceptional omnichannel commerce maturity and delivering highly personalized experiences both in-store and online. The 2025 Unified Commerce Benchmark overall Leaders are Apple, Best Buy, Boss, Dicks Sporting Goods, IKEA, Lululemon, Neiman Marcus, Nike, Ralph Lauren and Sephora. On average, these leaders achieved 31% lower fulfillment costs and 24% higher customer satisfaction.","length":456,"tagName":"p"},{"type":"text","content":"As commerce ecosystems continue to transform at a blistering pace, retailers must continuously evolve their Unified Commerce capabilities to create long-term, sustainable value. From 2023 to 2025, the bar for unified commerce leadership has risen dramatically. 33% of capabilities that differentiated Leaders in 2023 are now considered table stakes, while an entirely new set of unique capabilities has emerged. Below are four capability areas that will define Leadership in 2025:","length":480,"tagName":"p"},{"type":"text","content":"Shopping Experience – Today’s consumers move seamlessly across channels and touchpoints, without drawing distinctions between them. Multi-channel shoppers spend 15% more per order as they blend shopping across social media, marketplace, brick-and- mortar stores and live commerce. Leading store teams understand this shift, influencing up to 34% of all digital discoveries--more than 1.5 times the industry average.","length":415,"tagName":"p"},{"type":"text","content":"Checkout Experi...