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Mangoceuticals Launches New “Some Things Are Better Hard” Viral Video Ad Campaign
DALLAS, TX, May 11, 2023 (GLOBE NEWSWIRE) -- Mangoceuticals, Inc. (NASDAQ:MGRX) ("MangoRx" or the "Company"), a company focused on developing, marketing, and
About this update from Mangoceuticals, Inc.
[{"type":"text","content":"DALLAS, TX, May 11, 2023 (GLOBE NEWSWIRE) -- Mangoceuticals, Inc. (NASDAQ:MGRX) (\"MangoRx\" or the \"Company\"), a company focused on developing, marketing, and selling a variety of men's health and wellness products via a secure telemedicine platform, including its uniquely formulated erectile dysfunction (ED) drug branded \"Mango,\" is excited to announce the launch of its “Some Things Are Better Hard” digital marketing campaign (the “Campaign”). The Campaign leverages a new beautifully produced full-length video comprised of four individual video shorts, which will be widely distributed, together as a whole and separately, across multiple social media platforms, including, but not limited to, Facebook, Instagram, Snapchat, TikTok, YouTube, Google, and Twitter. The composition is designed to reinforce the central theme that “Some Things Are Better Hard”, leveraging humor and an open and confident framing of the pursuit of male sexual health and personal improvement to defuse social taboos and normalize ED as a commonly shared functional obstacle to healthy male sexual experiences. “This campaign is expected to help to further position Mango in the ED market as a uniquely accessible resource which has the goal of helping normal men achieve greater sexual fulfillment and self-confidence while avoiding brand association with social discomfort,” stated MangoRx Co-Founder and CEO, Jacob Cohen. “We believe we have opened up a disruptive new lane in this rapidly growing $3.5 billion market. Peak sexual performance is a good thing. Making your sex life better is a good thing. Cultural barriers to talking frankly about that pursuit are a bad thing. Yet, until Mango came along, that’s typically how this marketplace tacitly operated. We believe that was a blind spot and the Mango brand is attempting to carve out a new model. We believe that the ‘Some Things Are Better Hard’ viral digital campaign is a perfect vehicle to press our incipient branding advantage.” The “Some Things Are Better Hard” digital ad campaign represents the Company’s second attempt to use creative marketing to widen the branding gap with its competitors and to be the first ED solution to successfully expand to include a younger demographic. The Company’s first commercial, which originally debuted on YouTube in November 2022, has already been viewed nearly 6 million ...